Ford has won the prestigiou 2011 Traffic Safety Achievement Award for the rear inflatable seat belts in the 2011 Ford Explorer:
•The already popular new Ford Explorer may get even more looks after its industry-exclusive rear inflatable seat belts received another important honor, the 2011 Traffic Safety Achievement Award
•The rear inflatable seat belts just launched on the new 2011 Ford Explorer SUV – named in January as the North American Truck of the Year
•Ford’s rear inflatable seat belts also stood out at the 2011 Edison Best New Product Award ceremony by receiving the gold medal in applied technology
•New Explorer safety innovations include Ford’s MyKey® teen safety technology – a prior recipient of this safety award – and curve control, which can help drivers maintain control of a vehicle if they drive too quickly into a curve
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Showing posts with label 2011 Ford Explorer. Show all posts
Showing posts with label 2011 Ford Explorer. Show all posts
Monday, May 2, 2011
Friday, April 22, 2011
Ford Features All-New Explorer in Webisode
From Ford.com:
The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.
Ford’s new Go Do Adventures program invites consumers to suggest how they would use an Explorer to create their own unique adventure. Those people whose ideas are selected will then be able to live out their dream adventure, courtesy of Explorer.
“This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.”
This first video webisode features a California family on a once-in-a-lifetime Hawaiian adventure. It is the first in a series that will run through the end of the year.
The Asdel family from Northern California wanted nothing more than to escape the cold winter and head to the North Shore of Oahu, Hawaii, to bodysurf and dive with the sea turtles of Laniakea. An all-new Ford Explorer took them there, traveling from the paved highways on the island all the way to the dirt roads leading to the secluded beach.
Once there, a legendary North Shore lifeguard, Mark Cunningham, offered the family a “backstage pass” to the North Shore and took them out to the Wiamea Shorebreak for a lesson in bodysurfing. He also gave them an overview of Ka’ena Point and the number of protected species that reside there. The Asdels made sure to document the adventure with plenty of pictures, which they were able to download back on land into the MyFord Touch™ system in their Explorer.
The trip proved especially meaningful for the family, since they’re going their separate ways in the coming month. The father is heading to Puerto Rico to continue his studies in dentistry, his daughter is returning to college and the son is traveling to Guatemala for mission work. Check out the webisode here: www.facebook.com/FordExplorer.
Read the entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.
Ford’s new Go Do Adventures program invites consumers to suggest how they would use an Explorer to create their own unique adventure. Those people whose ideas are selected will then be able to live out their dream adventure, courtesy of Explorer.
“This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.”
This first video webisode features a California family on a once-in-a-lifetime Hawaiian adventure. It is the first in a series that will run through the end of the year.
The Asdel family from Northern California wanted nothing more than to escape the cold winter and head to the North Shore of Oahu, Hawaii, to bodysurf and dive with the sea turtles of Laniakea. An all-new Ford Explorer took them there, traveling from the paved highways on the island all the way to the dirt roads leading to the secluded beach.
Once there, a legendary North Shore lifeguard, Mark Cunningham, offered the family a “backstage pass” to the North Shore and took them out to the Wiamea Shorebreak for a lesson in bodysurfing. He also gave them an overview of Ka’ena Point and the number of protected species that reside there. The Asdels made sure to document the adventure with plenty of pictures, which they were able to download back on land into the MyFord Touch™ system in their Explorer.
The trip proved especially meaningful for the family, since they’re going their separate ways in the coming month. The father is heading to Puerto Rico to continue his studies in dentistry, his daughter is returning to college and the son is traveling to Guatemala for mission work. Check out the webisode here: www.facebook.com/FordExplorer.
Read the entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Wednesday, February 2, 2011
2011 Ford Explorer Emphasizes Little Touches
The newly-designed 2011 Ford Explorer uses enhancements in even the smallest touches to enhance the driver experience:
The crisp click of a door lock or the precise feel of a window switch can make or break a customer’s initial experience with a vehicle. That’s why Ford engineers seek the perfect feel for the switches and dials on new vehicles, including the recently named North American Truck of the Year, the all-new 2011 Ford Explorer.
The science of haptics, which measures how consumers react to physical objects, has shown that touch evokes a strong visceral response. Objects with a strong, solid feel may convey an emotional response ranging from a feeling of high quality to an enhanced sense of security.
“In recent years, we’ve made significant strides in understanding perceived quality of touch and feel,” said Gary Strumolo, manager, Ford Research and Advanced Engineering. “We’ve developed sophisticated technologies and systems to study the subject and established the know-how and technical capabilities to design for best-in-class touch and feel.”
“Touch is an extremely powerful sense,” said Pietro Buttolo, technical specialist in Ford’s research lab. “It has an undeniable impact on people’s perception of a vehicle’s quality. Our research shows that touch is instinctive – people know immediately what they like, what feels good to them. Now that we understand those parameters, we’re designing to them.”
Touch is the first thing most people do when they get inside a vehicle. They grab the steering wheel and twist the knobs for the radio, heating and air conditioning. Those seemingly little things send big messages about a car.
In the all-new Explorer, for example, premium craftsmanship is a key priority. Designers focused on making the Explorer interior environment pleasing from both aesthetic and tactile perspectives – down to the smallest detail. The result is a redesigned switch package, including door locks, windows and mirrors.
“This new package of switches solidifies the feel of a quality, finely crafted vehicle,” said Electrical Manager Susan Young.
The changes may seem simple on the surface, but designing the changes is complex. Ford engineers initiated proprietary research that took into account smoothness and tension when determining the high-precision feel of the new switches.
“Our research found that customers like their knobs, buttons, dials and switches to feel solid, but not jerky. We achieve that feel by designing controls with crisp detents, but smooth transitions. When the clicks are distinct, they are perceived unambiguously, and the driver is in control. The smooth transition adds to the overall quality, confirming the impression of a solid design. A nice tight feedback sound can be augmented to enhance the overall impression of a crisp and robust control,” said Buttolo.
In the past, understanding how people sense quality through touch was an area largely unexplored by automakers. Unlike the designers of computer keyboards, mobile phones and kitchen appliances, car designers historically paid more attention to the impact they could have on other senses such as vision or hearing.
Now, Ford designers and engineers use special equipment to measure consumers’ preferences for tactile sensations including the proper amount of resistance on dials, knobs and latches. They use the results of the testing to design vehicle features that “feel right” to drivers and passengers since feedback through touch happens faster than through other senses.
Read entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
The crisp click of a door lock or the precise feel of a window switch can make or break a customer’s initial experience with a vehicle. That’s why Ford engineers seek the perfect feel for the switches and dials on new vehicles, including the recently named North American Truck of the Year, the all-new 2011 Ford Explorer.
The science of haptics, which measures how consumers react to physical objects, has shown that touch evokes a strong visceral response. Objects with a strong, solid feel may convey an emotional response ranging from a feeling of high quality to an enhanced sense of security.
“In recent years, we’ve made significant strides in understanding perceived quality of touch and feel,” said Gary Strumolo, manager, Ford Research and Advanced Engineering. “We’ve developed sophisticated technologies and systems to study the subject and established the know-how and technical capabilities to design for best-in-class touch and feel.”
“Touch is an extremely powerful sense,” said Pietro Buttolo, technical specialist in Ford’s research lab. “It has an undeniable impact on people’s perception of a vehicle’s quality. Our research shows that touch is instinctive – people know immediately what they like, what feels good to them. Now that we understand those parameters, we’re designing to them.”
Touch is the first thing most people do when they get inside a vehicle. They grab the steering wheel and twist the knobs for the radio, heating and air conditioning. Those seemingly little things send big messages about a car.
In the all-new Explorer, for example, premium craftsmanship is a key priority. Designers focused on making the Explorer interior environment pleasing from both aesthetic and tactile perspectives – down to the smallest detail. The result is a redesigned switch package, including door locks, windows and mirrors.
“This new package of switches solidifies the feel of a quality, finely crafted vehicle,” said Electrical Manager Susan Young.
The changes may seem simple on the surface, but designing the changes is complex. Ford engineers initiated proprietary research that took into account smoothness and tension when determining the high-precision feel of the new switches.
“Our research found that customers like their knobs, buttons, dials and switches to feel solid, but not jerky. We achieve that feel by designing controls with crisp detents, but smooth transitions. When the clicks are distinct, they are perceived unambiguously, and the driver is in control. The smooth transition adds to the overall quality, confirming the impression of a solid design. A nice tight feedback sound can be augmented to enhance the overall impression of a crisp and robust control,” said Buttolo.
In the past, understanding how people sense quality through touch was an area largely unexplored by automakers. Unlike the designers of computer keyboards, mobile phones and kitchen appliances, car designers historically paid more attention to the impact they could have on other senses such as vision or hearing.
Now, Ford designers and engineers use special equipment to measure consumers’ preferences for tactile sensations including the proper amount of resistance on dials, knobs and latches. They use the results of the testing to design vehicle features that “feel right” to drivers and passengers since feedback through touch happens faster than through other senses.
Read entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Friday, January 14, 2011
Presenting the 2011 North American Truck of the Year-- Ford Explorer
The votes are in, and the 2011 Ford Explorer has been named North American Truck of the Year!
•A jury of North American journalists today named the fuel-efficient, fully capable 2011 Ford Explorer North American Truck of the Year
•Explorer is completely reinvented for 2011, offering class-leading fuel economy, available industry-exclusive second-row inflatable safety belts and Intelligent 4WD with an advanced Terrain Management System™
•Ford Explorer is America’s most fuel-efficient full-size SUV with an EPA-rated 17 mpg in the city and 25 mpg on the highway with the standard V6 engine
Read entire article here.
Learn more about the amazing 2011 Ford Explorer at Lakewood Fordland.
Monday, December 27, 2010
2011 Ford Explorer Earns IIHS Top Safety Pick
The newly-redesigned 2011 Ford Explorer has earned the IIHS Top Safety Pick designation:
The reinvented 2011 Ford Explorer, which offers a suite of innovative safety technologies, is the latest Ford vehicle to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety.
Ford now has eight vehicles on the road in the U.S. that have earned Top Safety Picks, which adds to Ford’s leading number of top U.S. safety ratings ever.
“The Ford Explorer sets a new standard for high-tech safety innovation,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “The Explorer offers several new innovative technologies, including available industry-first production rear inflatable seat belts, and Curve Control, which can help drivers maintain control of a vehicle if they enter a curve too quickly.”
Read entire article here.
To find out more about the 2011 Ford Explorer, contact Lakewood Fordland.
The reinvented 2011 Ford Explorer, which offers a suite of innovative safety technologies, is the latest Ford vehicle to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety.
Ford now has eight vehicles on the road in the U.S. that have earned Top Safety Picks, which adds to Ford’s leading number of top U.S. safety ratings ever.
“The Ford Explorer sets a new standard for high-tech safety innovation,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “The Explorer offers several new innovative technologies, including available industry-first production rear inflatable seat belts, and Curve Control, which can help drivers maintain control of a vehicle if they enter a curve too quickly.”
Read entire article here.
To find out more about the 2011 Ford Explorer, contact Lakewood Fordland.
Monday, December 20, 2010
2011 Ford Explorer V6 Offers Best-in-Class Fuel Economy
The newly-designed 2011 Ford Explorer V6 offers many exciting features, plus the Best-in-Class fuel economy:
•The all-new 2011 Ford Explorer V6 fuel economy ratings are now EPA-approved at 17 mpg city and 25 mpg highway, a 25 percent improvement over the previous V6 model
•The Explorer V6 combines an enhanced aerodynamic body with twin independent variable camshaft timing (Ti-VCT), a six-speed automatic transmission and electric power-assisted steering (EPAS) to save fuel
•A fully capable SUV, Explorer V6 is available with intelligent 4WD and a terrain management system, and can be equipped to tow up to 5,000 pounds
•Explorer will soon be available with an advanced 2.0-liter EcoBoost™ I-4, expected to deliver 30 percent better fuel economy than the 2010 model
Read entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Monday, November 22, 2010
Meet the Adaptable 2011 Ford Explorer
The 2011 Ford Explorer will present a wide range of adaptability, making it the perfect vehicle for a variety of consumers:
•Innovative technology creates new 2011 Explorer that adapts to drivers and roads to deliver new levels of comfort and safety
•The new Explorer will be one of Ford’s first vehicles with four-way head restraints designed to provide occupant protection and more adjustable comfort for passengers of different heights, while encouraging proper use of restraints
•The new Explorer also features new technologies to help the vehicle adapt to driving conditions, including a terrain management system, Curve Control and radar-based systems such as Adaptive Cruise Control with Collision Warning with Brake Support
•Customers can personalize Explorer even more with custom graphics and seven accent lighting choices for footwells, cupholders and other areas
Read entire article here.
Contact Lakewood Fordland to learn more about the 2011 Ford Explorer.
•Innovative technology creates new 2011 Explorer that adapts to drivers and roads to deliver new levels of comfort and safety
•The new Explorer will be one of Ford’s first vehicles with four-way head restraints designed to provide occupant protection and more adjustable comfort for passengers of different heights, while encouraging proper use of restraints
•The new Explorer also features new technologies to help the vehicle adapt to driving conditions, including a terrain management system, Curve Control and radar-based systems such as Adaptive Cruise Control with Collision Warning with Brake Support
•Customers can personalize Explorer even more with custom graphics and seven accent lighting choices for footwells, cupholders and other areas
Read entire article here.
Contact Lakewood Fordland to learn more about the 2011 Ford Explorer.
Thursday, August 5, 2010
2011 Ford Explorer Goes Green
The 2011 Ford Explorer has gone green.....with increased fuel efficiency and more recycled, renewable materials used:
•The 2011 Ford Explorer is 85 percent recyclable. The reinvented SUV leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior, as well as recycled steel in select exterior parts
•Ford is reducing its use of virgin steel by an estimated 119 tons a year by making Explorer’s noise-dampening fender baffles from the steel left over from stamping out the door openings of F-150 body sides
•2011 Ford Explorer, the new fuel economy class leader in the midsize SUV segment, uses Ford’s latest high-tech powertrains and mechanical enhancements to achieve fuel economy improvements of more than 30 percent without sacrificing performance
Read entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
•The 2011 Ford Explorer is 85 percent recyclable. The reinvented SUV leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior, as well as recycled steel in select exterior parts
•Ford is reducing its use of virgin steel by an estimated 119 tons a year by making Explorer’s noise-dampening fender baffles from the steel left over from stamping out the door openings of F-150 body sides
•2011 Ford Explorer, the new fuel economy class leader in the midsize SUV segment, uses Ford’s latest high-tech powertrains and mechanical enhancements to achieve fuel economy improvements of more than 30 percent without sacrificing performance
Read entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Thursday, July 29, 2010
2011 Ford Explorer Raises the Bar on Safety
The newly-designed 2011 Ford Explorer sets a new standard in SUV safety with an effective mix of technology to avoid crashes, plus innovation to protect passengers in the event of an accident:
- Explorer raises the bar on SUV safety with a class-leading array of airbags including industry-exclusive inflatable second-row seat belts, a Safety Canopy®, Trinity front crash impact structure and collision warning with brake support
- All-new Explorer features AdvanceTrac® with RSC® (Roll Stability Control™), Curve Control, MyKey™ programmability and MyFord Touch™ driver connect technology – all class-exclusive offerings to help drivers avoid a crash incident
- Explorer features a body structure comprised of high-strength steels – including boron – to increase rigidity and help protect its passengers
- 2011 Explorer arrives with a full complement of additional safety features such as Tire Pressure Monitoring System, SOS Post-Crash Alert System™, first-row Belt-Minder® and seat belt pretensioners
Monday, July 26, 2010
Ford Makes Changes on 2011 Ford Explorer
For two decades, the Explorer offered on a truck-based body-on-frame platform 2- and 4-door body styles, rear- and four-wheel drive, V6 and V8 engines and enough off-road capability to serve the tiny fraction of owners who actually took them off road.
The big news for the 2011 model is its shift to unibody construction to reduce weight, boost mileage and give the Explorer more car-like ride and handling characteristic.Given the success of the so-called crossover market - SUV-like vehicles that ride on car instead of truck architectures -- it makes sense to evolve the Explorer in an effort to keep pace with today's utility buyers' tastes.
Read entire article here.
Contact Lakewood Fordland for more information on the release of the 2011 Ford Explorer!
Monday, July 19, 2010
2011 Ford Explorer Delivers Better Fuel Economy
The 2011 Ford Explorer with optional 2.0-liter Ecoboost I-4 engine will deliver improved fuel economy:
“The all-new Explorer will give a huge universe of existing and prospective customers the capability they expect and the luxury and convenience they want, all combined with the fuel economy they need,” said Mark Fields, Ford president of The Americas.
The new Explorer, due in Ford showrooms later this year, has added comfort and convenience features, while overall vehicle weight is reduced compared to the previous model. Extensive use of lighter and stronger high-strength steels such as boron add durability while saving weight. An aluminum hood is used, while a one-piece composite front bolster – the radiator support between engine and grille – is 65 percent lighter. Lighter weight equates to fuel and money saved.
Read entire article here.
Find out more about the 2011 Ford Explorer at Lakewood Fordland.
- All-new Ford Explorer SUV offers best-in-class fuel economy with technologically advanced powertrains featuring multiple enhancements to improve mechanical efficiency
- Explorer offers an optional 2.0-liter EcoBoost™ I-4 engine delivering V6 power with four-cylinder fuel efficiency
- Electric power-assisted steering, battery management, fast engine warm-up and the first North American Ford application of a variable-displacement air conditioning compressor all combine to improve drivability, increase efficiency and save fuel.
“The all-new Explorer will give a huge universe of existing and prospective customers the capability they expect and the luxury and convenience they want, all combined with the fuel economy they need,” said Mark Fields, Ford president of The Americas.
The new Explorer, due in Ford showrooms later this year, has added comfort and convenience features, while overall vehicle weight is reduced compared to the previous model. Extensive use of lighter and stronger high-strength steels such as boron add durability while saving weight. An aluminum hood is used, while a one-piece composite front bolster – the radiator support between engine and grille – is 65 percent lighter. Lighter weight equates to fuel and money saved.
Read entire article here.
Find out more about the 2011 Ford Explorer at Lakewood Fordland.
Wednesday, June 30, 2010
Ford Adds Eco-Friendly Soy Foam to Seat Cushions
- The new 2011 Ford Explorer will offer more eco-friendly features including soy foam in seat cushions and seatbacks as well as at least a 25 percent increase in fuel economy over the current model
- Ford is expanding its use of bio-based soy foam through nearly all of its vehicle lineup this year as part of an ongoing effort to use more renewable and recyclable materials
- There are more than 2 million Ford Motor Company vehicles on the road today with bio foam content; Ford’s use of bio foam has helped the company reduce its petroleum oil usage by more than 3 million pounds annually and carbon dioxide emissions by 11 million pounds
“The new Explorer will deliver fuel economy at least 25 percent better than the current model as well as include sustainable materials like soy foam seat cushions and other eco-friendly features we will detail soon,” said Amy Marentic, group marketing manager, Ford cars and CUVs. “Consumers will be pleasantly surprised they can get all these new features without having to sacrifice the capability, utility and safety they want for their families and adventures.”
Read entire article here.
Find out more about the 2011 Ford Explorer by contacting Lakewood Fordland.
Monday, June 28, 2010
Ford Introduces New Curve Control Technology
Ford has again used its commitment to safety to help pioneer a new technology:
Find out more about the 2011 Ford Explorer and the Curve Control technology by contacting Lakewood Fordland.
- Ford is pioneering the next frontier of safety with crash-avoidance innovations such as Curve Control, which launches on the all-new 2011 Ford Explorer and rolls out to 90 percent of Ford’s North American crossovers, sport utilities, trucks and vans by 2015
- Curve Control is designed to help drivers maintain control of their vehicle when taking a curve too quickly, a situation found to contribute to approximately 50,000 crashes on curves each year in the U.S. alone
- Curve Control senses when a vehicle is entering a curve too quickly, and can apply four-wheel smart braking to reduce vehicle speed by up to 10 mph in approximately one second and help drivers follow their intended path
- The system will come standard on the all-new 2011 Ford Explorer, part of a suite of safety technologies on the reinvented SUV, including the first inflatable rear seat belt on the market
Find out more about the 2011 Ford Explorer and the Curve Control technology by contacting Lakewood Fordland.
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