Stop by Lakewood Fordland to learn more about the C-MAX Hybrid's many standard safety features, including MyKey (R), AdvanceTrac (R) with Roll Stability Control (TM), and SOS Post Crash Alert System (TM).
Showing posts with label Safety. Show all posts
Showing posts with label Safety. Show all posts
Tuesday, August 12, 2014
Ford C-MAX Hybrid Earns Top Safety Pick
Stop by Lakewood Fordland to learn more about the C-MAX Hybrid's many standard safety features, including MyKey (R), AdvanceTrac (R) with Roll Stability Control (TM), and SOS Post Crash Alert System (TM).
Tuesday, June 24, 2014
Innovative Airbag Design Featured on 2015 Ford Mustang
Ford has introduced an all-new inflatable airbag design in the 2015 Ford Mustang. The system offers passenger knee airbag protection while significantly reducing the system's size and weight, allowing for a roomier interior. This is accomplished by having the airbag system packaged inside the glove box door. This type of innovation has allowed the 2015 Ford Mustang to feature twice as many airbags as the outgoing model! Read more about it here.
Want to know when you can buy the 2015 Ford Mustang? Contact Lakewood Fordland for information today!
(photo courtesy: Ford.com)
Tuesday, April 8, 2014
Ford Transit Connect Wagon Earns Top Safety Rating
Contact Lakewood Fordland for more information on the Ford Transit Connect Wagon.
(photo courtesy: Ford.com)
Tuesday, March 11, 2014
Virtual Crash Test Data Being Used to Improve Safety
From Ford.com:
- Ford is increasing its investment in computing power by 50 percent to maximize the number and speed of virtual vehicle crashes, allowing safety engineering and vehicle evaluation teams to get more data, more quickly
- More than 2 million crash test simulations processed in past 10 years
- Actual crash testing is also vital to ensuring the safety of Ford vehicles; Dearborn, Mich., facility has performed more than 20,000 crash tests since 1954, with more than 31,000 crash tests executed globally
- Ford recently performed its 20,000th full-vehicle crash test at the Dearborn, Mich., development center. Physical crash tests, combined with virtual crash testing, allow Ford to gather more safety data faster than ever before. The work helps to ensure Ford vehicles meet or exceed industry safety standards in the global markets in which they are sold.
Read more about it here.
Stop by Lakewood Fordland to learn about the many safety features available on the entire Ford vehicle line-up.
(photo courtesy: Ford.com)
Wednesday, August 29, 2012
Ford Vehicles Earn Top NHTSA Safety Rating
From Ford.com:
- 2013 Ford Taurus, Ford Explorer and Lincoln MKS have earned U.S. government’s top five-star Overall Vehicle Score rating for performance in frontal and side-impact crash tests and resistance to rollover
- These vehicles feature redesigned airbags and restraint system enhancements, which contributed to their performance in National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) testing
- All three vehicles have several active and passive restraint technologies and driver assist features to help drivers avoid potential crashes
Read entire article here.
Learn more about the 2013 Ford Taurus and the 2013 Ford Explorer at Lakewood Fordland.
Monday, April 16, 2012
Ford Promotes Driving Skills for Life
From Ford.com:
During April, Ford Driving Skills for Life will provide more than 1,000 teens with advanced safe-driving skills from some of the nation's top professional driving instructors in free, hands-on driving modules. Ford DSFL is visiting high schools in Spokane and Washington’s Tri-Cities with a full day of multifaceted activities to build skills in four key areas: driver distraction, speed/space management, vehicle handling and hazard recognition.
Ford DSFL also is teaming up with state officials in Illinois to award high school teams that have created winning safety education campaigns the opportunity to learn new skills from professional drivers on a specially equipped course that lets them experience the worst the road has to offer, within a controlled and safe environment.
“Driving is a privilege, not a right, and parents need to set certain limits to ensure their teens stay safe,” added Barbara Harsha, GHSA executive director. “We recommend that parents talk with their teen drivers and together establish rules, including limits for the number of passengers, nighttime driving limits and a commitment not to text and drive. Every state has graduated license requirements and it is critical, especially during this season, that teens and parents are aware of and committed to follow these provisions.”
Also this month, Ford DSFL will award $100,000 in grants to GHSA members to conduct teen driving initiatives incorporating the award-winning Ford DSFLprogram. Highway safety agencies in Minnesota, New York, Utah, Virginia and Wisconsin each will receive $20,000.
Read entire article here.
Tuesday, January 3, 2012
New Ford Fusion to Offer Lane Keeping System
From Ford.com:
With many of us driving long distances to visit friends and family during the holiday season, drowsiness can easily creep up when behind the wheel. That’s why the all-new Ford Fusion will offer a Lane Keeping System (LKS) to help drivers stay between the lines.
The new Ford Fusion, which will debut at the North American International Auto Show in January, is the first mainstream midsize sedan in North America to offer this technology. Ford will roll out the Lane Keeping System to a wide range of its vehicles over the next several years. In addition to the new Fusion, the Ford Explorer also will offer the feature in 2012.
The Lane Keeping System uses a digital camera mounted on the windshield ahead of the rearview mirror, allowing the Fusion to watch the road ahead to detect an unintentional lane departure. The Ford Lane Keeping System has three levels of assistance available to the driver depending on what is happening: Lane Keeping Alert, Lane Keeping Aid and Driver Alert.
“Fusion’s Lane Keeping System combines a digital imaging sensor with our own state-of-the-art control software to process images and determine what level of warning or assistance to provide to the driver,” said Michael Kane, Ford development engineer. “We’ve put a lot of effort into ensuring the accuracy of the lane detection and the smoothness of the assist.”
The driver must turn on the Lane Keeping System. Once the vehicle speed is above 40 mph and lane markers are clearly visible on the road, an icon that looks like a car between two lanes lights up green in the instrument cluster to indicate the system has been enabled. Ford’s Lane Keeping System takes advantage of the electric power-assisted steering (EPAS) used in the new Fusion to provide a vibrating alert to the driver and then gently steer the car back into the lane if the driver doesn’t respond.
When the system detects the car is approaching the edge of the lane without a turn signal activated, the lane marker in the icon turns yellow and the steering wheel vibrates to simulate driving over rumble strips. If the driver doesn’t respond and continues to drift, the lane icon turns red and EPAS will nudge the steering and the vehicle back toward the center of the lane. If the car continues to drift, the vibration is added again along with the nudge. The driver can overcome assistance and vibration at any time by turning the steering wheel, accelerating or braking.
Read entire article here.
Visit Lakewood Fordland for more information on the Ford Fusion and on Ford's variety of safety features.
With many of us driving long distances to visit friends and family during the holiday season, drowsiness can easily creep up when behind the wheel. That’s why the all-new Ford Fusion will offer a Lane Keeping System (LKS) to help drivers stay between the lines.
The new Ford Fusion, which will debut at the North American International Auto Show in January, is the first mainstream midsize sedan in North America to offer this technology. Ford will roll out the Lane Keeping System to a wide range of its vehicles over the next several years. In addition to the new Fusion, the Ford Explorer also will offer the feature in 2012.
The Lane Keeping System uses a digital camera mounted on the windshield ahead of the rearview mirror, allowing the Fusion to watch the road ahead to detect an unintentional lane departure. The Ford Lane Keeping System has three levels of assistance available to the driver depending on what is happening: Lane Keeping Alert, Lane Keeping Aid and Driver Alert.
“Fusion’s Lane Keeping System combines a digital imaging sensor with our own state-of-the-art control software to process images and determine what level of warning or assistance to provide to the driver,” said Michael Kane, Ford development engineer. “We’ve put a lot of effort into ensuring the accuracy of the lane detection and the smoothness of the assist.”
The driver must turn on the Lane Keeping System. Once the vehicle speed is above 40 mph and lane markers are clearly visible on the road, an icon that looks like a car between two lanes lights up green in the instrument cluster to indicate the system has been enabled. Ford’s Lane Keeping System takes advantage of the electric power-assisted steering (EPAS) used in the new Fusion to provide a vibrating alert to the driver and then gently steer the car back into the lane if the driver doesn’t respond.
When the system detects the car is approaching the edge of the lane without a turn signal activated, the lane marker in the icon turns yellow and the steering wheel vibrates to simulate driving over rumble strips. If the driver doesn’t respond and continues to drift, the lane icon turns red and EPAS will nudge the steering and the vehicle back toward the center of the lane. If the car continues to drift, the vibration is added again along with the nudge. The driver can overcome assistance and vibration at any time by turning the steering wheel, accelerating or braking.
Read entire article here.
Visit Lakewood Fordland for more information on the Ford Fusion and on Ford's variety of safety features.
Monday, December 19, 2011
Ford Offers Safe Winter Driving Tips
Ford has offered 10 tips for safe winter driving:
10. DO allow a few minutes to brush and scrape your vehicle. Clearing windows is crucial for visibility and removing snow or ice from the top of your car will spare cars behind you from encountering an unexpected snow assault, impairing visibility or even cracking a windshield.
DON’T forget to clean snow and ice off your headlights and taillights as well.
9. DO use winterized windshield wiper fluid to make sure your wiper sprayer doesn’t freeze over or crack, preventing you from washing away dirt and salt.
DON’T try to melt ice from your windshield by pouring hot water on it. Using hot water can crack the windshield.
8. DO wash your car regularly to remove salt and dirt from the roadways.
DON’T let road grime prematurely age the body of your vehicle by neglecting to bathe it.
7. DO maintain at least half a tank of gas to prevent unnecessarily stranding yourself in adverse conditions. To help get the most out of your tank, Ford offers fuel-saving technologies such as its EcoBoost® engines, electric power-assisted steering (EPAS) and hybrid electric vehicles.
DON’T forget to check that all fluids are at proper levels and ensure all tires, including the spare, have the required pressure and tread.
6. DO prepare your car for an emergency. Essential items to keep in the trunk are a blanket to stay warm, proper attire (boots, jacket, hat and gloves) in case you have to be outside for an extended period of time, a shovel, flashlight with fresh batteries and snacks. Keep your cell phone charged to call help if necessary.
DON’T forget the kitty litter or sand, which can be used to provide added traction if your car becomes stuck in the snow.
5. DO remain aware of what’s around you on the road, including checking your blind spots and keeping an eye out for pedestrians or lost reindeer from Santa’s sleigh.
DON’T follow too closely. The general rule is the vehicle ahead should pass a road marker two seconds before you. In slippery conditions, it is recommended to double the amount of space between you and the vehicle in front.
4. DO apply even pressure when braking in slick conditions if your vehicle is equipped with anti-lock brakes. Keep in mind anti-lock brakes do not shorten stopping distance, but they do help you maintain control.
DON’T become overconfident in snowy and slippery road conditions. Always test road conditions with cautious driving when the surface area is wet or icy, particularly on bridges and overpasses.
3. DO turn the steering wheel in the direction of the slide when driving on snowy or icy roads until you gain control.
DON’T apply power or change directions suddenly on snow or ice.
DON’T apply power or change directions suddenly on snow or ice.
2. DO stay calm if you find yourself stuck in the snow or broken down on the side of the road in adverse conditions.
DON’T leave your car unless available shelter is close by. If you need to run the engine to stay warm, make sure the exhaust pipe isn’t clogged with snow so the interior stays clear of harmful carbon monoxide.
1. DO make sure you are awake and alert behind the wheel. If necessary, take a break and grab a coffee.
DON’T lose track of how many eggnogs you consumed at the holiday party. The most important holiday safe driving tip of all is to refrain from drinking and driving under all circumstances. If you think you will drink, arrange for alternate transportation ahead of time.
DON’T leave your car unless available shelter is close by. If you need to run the engine to stay warm, make sure the exhaust pipe isn’t clogged with snow so the interior stays clear of harmful carbon monoxide.
1. DO make sure you are awake and alert behind the wheel. If necessary, take a break and grab a coffee.
DON’T lose track of how many eggnogs you consumed at the holiday party. The most important holiday safe driving tip of all is to refrain from drinking and driving under all circumstances. If you think you will drink, arrange for alternate transportation ahead of time.
Read entire article here.
Monday, October 10, 2011
Ford's Inflatable Seat Belts Earn Award
•Ford’s industry-first rear inflatable seat belts combine the attributes of traditional seat belts and airbags to provide additional crash protection, giving parents particular peace of mind since children are common rear-seat passengers
•Lead developer Srini Sundararajan will accept the prestigious Breakthrough Product Award from Popular Mechanics tonight in New York, on behalf of Ford Motor Company
•Rear inflatable seat belts were introduced on the 2011 Ford Explorer and will be introduced on other global vehicles in the future
Read entire article here.
Stop by Lakewood Fordland for more information on rear inflatable seatbelts and other innovative safety features in Ford's vehicle line-up.
Monday, July 11, 2011
Ford Research Team Tackles Tire Technology
From Ford.com:
Ford Motor Company has established a unique cross-functional team whose mission is to develop innovative new tires that improve safety, boost fuel economy and enhance vehicle handling.
Located at Ford's Research and Innovation Center in Dearborn, the dedicated tire team works closely with Ford's Chassis Engineering and Vehicle Engineering functions, as well as leading tire companies, to test new compounds, new tread designs and other innovations.
Most automakers don't influence significantly the development of the tires they use. But tires -- the only component that touches the road while you drive -- are one of the most important components of any vehicle.
Because tire tread is the main contributor to rolling resistance, which is simply the measure of force needed to roll the wheel forward, the team has focused its immediate attention on this part of the tire.
The three key attributes to any road tire tread are traction or grip, wear and rolling resistance. The challenge to building a better tire is that often improving one attribute may compromise another. A tire with better grip, for example, may have a higher rolling resistance and therefore, energy consumption.
“Traditionally, the challenge of improving tire treads is to expand all facets of the ‘magic triangle’ – grip, wear and rolling resistance. We want to improve all attributes without compromising others,” said Dan Haakenson, technical expert, Vehicle Dynamics. “Our goal is to anticipate, innovate and incorporate technologies to make Ford a leader in fuel economy and to help deliver superior low-rolling-resistance tires to customers faster than anyone else.”
Driving toward a no-compromise solution
A no-compromise attitude to fuel efficiency has been a key benefit for Ford customers. The 2011 Ford Mustang coupe, for example, is the first car to achieve the combination of 305 horsepower and 31 mpg highway. The all-new 2011 Ford Fiesta and 2012 Ford Focus usher in a new era of what a small car can achieve in terms of in-vehicle technology and a fun-to-drive experience as well as fuel economy.
Producing no-compromise vehicles has its roots in an exhaustive, focused examination of each component – like tires – to optimize design, systems and materials.
“While Ford doesn’t manufacture tires, we do want to become smart buyers for our customers,” said David Rohweder, global chief engineer for Tire and Wheel Engineering.
Read entire article here.
Learn more about Ford's commitment to vehicle safety and fuel economy at Lakewood Fordland.
Ford Motor Company has established a unique cross-functional team whose mission is to develop innovative new tires that improve safety, boost fuel economy and enhance vehicle handling.
Located at Ford's Research and Innovation Center in Dearborn, the dedicated tire team works closely with Ford's Chassis Engineering and Vehicle Engineering functions, as well as leading tire companies, to test new compounds, new tread designs and other innovations.
Most automakers don't influence significantly the development of the tires they use. But tires -- the only component that touches the road while you drive -- are one of the most important components of any vehicle.
Because tire tread is the main contributor to rolling resistance, which is simply the measure of force needed to roll the wheel forward, the team has focused its immediate attention on this part of the tire.
The three key attributes to any road tire tread are traction or grip, wear and rolling resistance. The challenge to building a better tire is that often improving one attribute may compromise another. A tire with better grip, for example, may have a higher rolling resistance and therefore, energy consumption.
“Traditionally, the challenge of improving tire treads is to expand all facets of the ‘magic triangle’ – grip, wear and rolling resistance. We want to improve all attributes without compromising others,” said Dan Haakenson, technical expert, Vehicle Dynamics. “Our goal is to anticipate, innovate and incorporate technologies to make Ford a leader in fuel economy and to help deliver superior low-rolling-resistance tires to customers faster than anyone else.”
Driving toward a no-compromise solution
A no-compromise attitude to fuel efficiency has been a key benefit for Ford customers. The 2011 Ford Mustang coupe, for example, is the first car to achieve the combination of 305 horsepower and 31 mpg highway. The all-new 2011 Ford Fiesta and 2012 Ford Focus usher in a new era of what a small car can achieve in terms of in-vehicle technology and a fun-to-drive experience as well as fuel economy.
Producing no-compromise vehicles has its roots in an exhaustive, focused examination of each component – like tires – to optimize design, systems and materials.
“While Ford doesn’t manufacture tires, we do want to become smart buyers for our customers,” said David Rohweder, global chief engineer for Tire and Wheel Engineering.
Read entire article here.
Learn more about Ford's commitment to vehicle safety and fuel economy at Lakewood Fordland.
Tuesday, July 5, 2011
Holiday Travel Safety Tips From Ford
From Ford.com:
Top safety tips from Ford:
•Buckle up and do it right: The seat belt remains the most important piece of safety equipment. Ensure that it tightly encircles your hips, not your waist. Never place the shoulder belt behind your back or under your arm
•Keep small children belted in safety or booster seats: Children under four-feet-four-inches tall who weigh less than 79 pounds should by regulation be fitted in child safety seats or booster seats and properly belted. The safety seats need to be securely fitted to the rear seat – and the latest Ford cars are now designed with ISOFIX fittings, which provide a rigid and robust connection between the vehicle and the seats
•Ensure that the tilt and height of all head rests are correctly adjusted
•Avoid placing objects over the airbag cover: Do not place any object between an occupant and an airbag or near any other airbag covering. The airbag may not inflate properly and might force an object into that person, causing severe injury or death. The instrument panel grab handle should never be used for storage. The path of an inflating airbag must be kept clear at all times
•Do your homework. Know your car’s condition and its safety features: Check for basic maintenance and items in your car before heading off for a trip. Items to check include tire tread depth, tire pressures, and ensuring oil and water levels are correct
•Be responsible and know the speed limits: If you’re traveling across the country, be aware of the speed limits and road laws of the states you will travel through. Always carry your driver’s license with you
•Give yourself enough time to complete the journey: Plan for stops along the way. Drive at an appropriate speed for the road conditions and leave sufficient space between the vehicles around you
•Pack heavier items in lower areas of the vehicle: When filling up the cargo areas of the vehicle, always place the heaviest items close to the vehicle floor or truck bed so that in the event of a quick stop, those items remain in place and do not move forward in the vehicle where they can collide with passengers or other materials
•Use a voice-activated, hands-free connectivity system like Ford SYNC® to control your mobile phone or navigation system: Ensure the system is ready to go before you set off
• Don’t drink and drive
•Don’t drive when you’re tired: It is recommended that you take regular breaks on a long journey
Technology that can help
Ford offers a variety of technologies in its vehicles that can support the driver on long journeys – and hopefully make such trips more enjoyable and less stressful:
•SYNC:SYNC is a fully integrated, voice-activated in-vehicle communications and entertainment system for Bluetooth®-enabled mobile phones that allows hands-free calling among its many available features
•MyFord Touch™: MyFord Touch driver connect technology provides an intuitive way for drivers to connect in-car technologies and their digital lives
•Active park assist: An advanced new system that automatically guides the vehicle into parallel parking spaces. The system uses two ultrasonic sensors to scan for a suitable space between parked cars. Once a space has been identified, which can be as little as 1.2 times the length of the vehicle, the driver is informed and clear instructions are shown in the center display. The driver controls the accelerator and brake pedal, and selects a forward or reverse gear, while the steering system is automatically controlled by the vehicle
•Auto high beams: This feature is designed to detect light sources ahead and automatically switch the headlamps between main and low beam to avoid glare and help maximize visibility when driving at night
•Adaptive cruise control: A radar-based cruise control system that helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. If the system detects the vehicle in front is slowing down or is too close, it decelerates automatically. Once the road is clear again, it will accelerate back to the chosen cruising speed
And a few things you might not know…
•Bothered by bugs? Going on a long trip and don’t want to face a windshield and/or bumper full of dead insects by the time you arrive? Wipe down your windshield with a tumble dryer sheet; bugs won’t stick to the glass as easily. Also, give your bumpers the once-over with cooking spray
•Sheets: If your trunk looks like a linen closet before you leave, then you’re prepared. Pack bed sheets – you can drape them over car seats that have become baking hot in the sun
•Tennis, anyone? Slice open a tennis ball and use it to cover your tow bar when you’re not using it. It will protect it from scratches, and will keep the moisture out
•Don’t forget your shades: Troubled by sun glare? Add a few pairs of sunglasses (in case you lose one) to your travel bag before you leave
•Don’t scratch it; smear it: Can’t get that sticker from the amusement park or beach parking lot off your window? Saturate it with cooking oil before you start scrubbing
Read entire article here.
Top safety tips from Ford:
•Buckle up and do it right: The seat belt remains the most important piece of safety equipment. Ensure that it tightly encircles your hips, not your waist. Never place the shoulder belt behind your back or under your arm
•Keep small children belted in safety or booster seats: Children under four-feet-four-inches tall who weigh less than 79 pounds should by regulation be fitted in child safety seats or booster seats and properly belted. The safety seats need to be securely fitted to the rear seat – and the latest Ford cars are now designed with ISOFIX fittings, which provide a rigid and robust connection between the vehicle and the seats
•Ensure that the tilt and height of all head rests are correctly adjusted
•Avoid placing objects over the airbag cover: Do not place any object between an occupant and an airbag or near any other airbag covering. The airbag may not inflate properly and might force an object into that person, causing severe injury or death. The instrument panel grab handle should never be used for storage. The path of an inflating airbag must be kept clear at all times
•Do your homework. Know your car’s condition and its safety features: Check for basic maintenance and items in your car before heading off for a trip. Items to check include tire tread depth, tire pressures, and ensuring oil and water levels are correct
•Be responsible and know the speed limits: If you’re traveling across the country, be aware of the speed limits and road laws of the states you will travel through. Always carry your driver’s license with you
•Give yourself enough time to complete the journey: Plan for stops along the way. Drive at an appropriate speed for the road conditions and leave sufficient space between the vehicles around you
•Pack heavier items in lower areas of the vehicle: When filling up the cargo areas of the vehicle, always place the heaviest items close to the vehicle floor or truck bed so that in the event of a quick stop, those items remain in place and do not move forward in the vehicle where they can collide with passengers or other materials
•Use a voice-activated, hands-free connectivity system like Ford SYNC® to control your mobile phone or navigation system: Ensure the system is ready to go before you set off
• Don’t drink and drive
•Don’t drive when you’re tired: It is recommended that you take regular breaks on a long journey
Technology that can help
Ford offers a variety of technologies in its vehicles that can support the driver on long journeys – and hopefully make such trips more enjoyable and less stressful:
•SYNC:SYNC is a fully integrated, voice-activated in-vehicle communications and entertainment system for Bluetooth®-enabled mobile phones that allows hands-free calling among its many available features
•MyFord Touch™: MyFord Touch driver connect technology provides an intuitive way for drivers to connect in-car technologies and their digital lives
•Active park assist: An advanced new system that automatically guides the vehicle into parallel parking spaces. The system uses two ultrasonic sensors to scan for a suitable space between parked cars. Once a space has been identified, which can be as little as 1.2 times the length of the vehicle, the driver is informed and clear instructions are shown in the center display. The driver controls the accelerator and brake pedal, and selects a forward or reverse gear, while the steering system is automatically controlled by the vehicle
•Auto high beams: This feature is designed to detect light sources ahead and automatically switch the headlamps between main and low beam to avoid glare and help maximize visibility when driving at night
•Adaptive cruise control: A radar-based cruise control system that helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. If the system detects the vehicle in front is slowing down or is too close, it decelerates automatically. Once the road is clear again, it will accelerate back to the chosen cruising speed
And a few things you might not know…
•Bothered by bugs? Going on a long trip and don’t want to face a windshield and/or bumper full of dead insects by the time you arrive? Wipe down your windshield with a tumble dryer sheet; bugs won’t stick to the glass as easily. Also, give your bumpers the once-over with cooking spray
•Sheets: If your trunk looks like a linen closet before you leave, then you’re prepared. Pack bed sheets – you can drape them over car seats that have become baking hot in the sun
•Tennis, anyone? Slice open a tennis ball and use it to cover your tow bar when you’re not using it. It will protect it from scratches, and will keep the moisture out
•Don’t forget your shades: Troubled by sun glare? Add a few pairs of sunglasses (in case you lose one) to your travel bag before you leave
•Don’t scratch it; smear it: Can’t get that sticker from the amusement park or beach parking lot off your window? Saturate it with cooking oil before you start scrubbing
Read entire article here.
Tuesday, June 28, 2011
Ford Expands Rear Inflatable Seat Belt Usage
From Ford.com:
•Ford will quickly expand availability of the just-launched rear inflatable seat belts by offering them on the Ford Flex and on Lincoln vehicles starting next summer
•The industry-first rear inflatable seat belts are designed to reduce head and neck injuries for rear seat passengers, especially children and older people
•The advanced restraint system debuted on the 2011 Ford Explorer
•Flex is one of 12 Ford Motor Company vehicles to have earned Top Safety Pick ratings from IIHS; Ford has the most top U.S. safety ratings of any automaker ever
“This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “Expanding the rollout of this technology is another example of Ford leading the way to enhance vehicle safety for our customers.”
The addition of the inflatable rear seat belts to Flex builds on the Top Safety Pick ratings the vehicle recently earned from the Insurance Institute for Highway Safety. Ford plans to continue offering the inflatable belts affordably after launching them on the new Explorer.
Early data show approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts, said Amy Marentic, Car and Crossover Group marketing manager.
“The addition of inflatable belts enhances Ford’s well-earned reputation of adding technology that enables safety,” she said. “This is especially important to customers of products such as Explorer, which often serve large families who are looking for that extra peace of mind found in technology like inflatable belts.”
Read entire article here.
Stop by Lakewood Fordland to learn more about the inflatable rear seat belt option.
•Ford will quickly expand availability of the just-launched rear inflatable seat belts by offering them on the Ford Flex and on Lincoln vehicles starting next summer
•The industry-first rear inflatable seat belts are designed to reduce head and neck injuries for rear seat passengers, especially children and older people
•The advanced restraint system debuted on the 2011 Ford Explorer
•Flex is one of 12 Ford Motor Company vehicles to have earned Top Safety Pick ratings from IIHS; Ford has the most top U.S. safety ratings of any automaker ever
“This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “Expanding the rollout of this technology is another example of Ford leading the way to enhance vehicle safety for our customers.”
The addition of the inflatable rear seat belts to Flex builds on the Top Safety Pick ratings the vehicle recently earned from the Insurance Institute for Highway Safety. Ford plans to continue offering the inflatable belts affordably after launching them on the new Explorer.
Early data show approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts, said Amy Marentic, Car and Crossover Group marketing manager.
“The addition of inflatable belts enhances Ford’s well-earned reputation of adding technology that enables safety,” she said. “This is especially important to customers of products such as Explorer, which often serve large families who are looking for that extra peace of mind found in technology like inflatable belts.”
Read entire article here.
Stop by Lakewood Fordland to learn more about the inflatable rear seat belt option.
Tuesday, May 24, 2011
Ford Researchers Work On Heart-Monitoring Car Seat
From Ford.com:
•Ford engineers aim to one day reduce the number of accidents caused by heart attacks at the wheel with an innovative new in-car heart monitoring research project
•Ford’s heart monitoring driver’s seat could potentially link with other Ford safety systems to reduce risk for drivers with heart conditions and benefit fellow road users
•Even at an early stage in development, contactless heart monitoring using special sensors provides accurate readings during 98 per cent of driving time for 95 per cent of drivers
Read entire article here.
•Ford engineers aim to one day reduce the number of accidents caused by heart attacks at the wheel with an innovative new in-car heart monitoring research project
•Ford’s heart monitoring driver’s seat could potentially link with other Ford safety systems to reduce risk for drivers with heart conditions and benefit fellow road users
•Even at an early stage in development, contactless heart monitoring using special sensors provides accurate readings during 98 per cent of driving time for 95 per cent of drivers
Read entire article here.
Monday, May 2, 2011
Ford Wins Safety Award for Rear Inflatable Seat Belts
Ford has won the prestigiou 2011 Traffic Safety Achievement Award for the rear inflatable seat belts in the 2011 Ford Explorer:
•The already popular new Ford Explorer may get even more looks after its industry-exclusive rear inflatable seat belts received another important honor, the 2011 Traffic Safety Achievement Award
•The rear inflatable seat belts just launched on the new 2011 Ford Explorer SUV – named in January as the North American Truck of the Year
•Ford’s rear inflatable seat belts also stood out at the 2011 Edison Best New Product Award ceremony by receiving the gold medal in applied technology
•New Explorer safety innovations include Ford’s MyKey® teen safety technology – a prior recipient of this safety award – and curve control, which can help drivers maintain control of a vehicle if they drive too quickly into a curve
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
•The already popular new Ford Explorer may get even more looks after its industry-exclusive rear inflatable seat belts received another important honor, the 2011 Traffic Safety Achievement Award
•The rear inflatable seat belts just launched on the new 2011 Ford Explorer SUV – named in January as the North American Truck of the Year
•Ford’s rear inflatable seat belts also stood out at the 2011 Edison Best New Product Award ceremony by receiving the gold medal in applied technology
•New Explorer safety innovations include Ford’s MyKey® teen safety technology – a prior recipient of this safety award – and curve control, which can help drivers maintain control of a vehicle if they drive too quickly into a curve
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Monday, April 25, 2011
2011 Ford Edge Earns IIHS Top Safety Pick
•The popular new 2011 Edge earned an Insurance Institute for Highway Safety Top Safety Pick (for models built after February 2011), adding to Ford’s leading number of top safety ratings
•Edge sales are up 25 percent in 2011 as Ford’s stylish crossover wrapped up March as its segment leader, accounting for 18 percent of medium crossover sales
•The 2011 Ford Edge is EPA-rated at an unsurpassed 19 mpg city, 27 mpg highway and 22 mpg combined
•Edge features advanced airbags such as Safety Canopy® side curtains, pioneers available radar-based collision warning with brake support crash-avoidance system
Read the entire article here.
Stop by Lakewood Fordland to see the 2011 Ford Edge and find out more about its safety features.
Monday, April 4, 2011
Ford Begins Digital Child-Sized Crash Dummy Research
•Ford begins one of the world’s first research projects to build a digital human model of a child with more lifelike re-creations of the skeletal structure, internal organs and brain – to enhance future safety research
•Ford researchers are building the model from child MRIs to better understand how crash forces affect children and adults differently
•Current adult digital models took more than a decade to create and are painstakingly detailed
•Researchers started the project after monitoring and studying injury trends for children who generally are more vulnerable in crashes
Read more about this here.
Learn more about Ford's committment to safety by visiting Lakewood Fordland.
Friday, January 28, 2011
Ford's Intelligent Vehicle Research Could Make Roads Safer
Ford is committed to driver safety, and that commitment is exhibited in their Intelligent Vehicle Research:
•Ford is rapidly expanding its commitment to intelligent vehicles that wirelessly talk to each other, warning of potential dangers to enhance safety and flag impending traffic congestion to help improve the environment
•Intelligent vehicles could potentially help in 81 percent of all police-reported light-vehicle crashes involving unimpaired drivers, according to a National Highway Traffic Safety Administration (NHTSA) report
•Ford is building the first-ever prototype intelligent vehicles that will tour the U.S. beginning this spring and will provide additional prototypes for the Department of Transportation’s world-first research clinics expected to begin this summer
•Ford is doubling its intelligent vehicle investment in 2011 and plans a new 20-member task force of scientists and engineers to explore the technology’s broader possibilities
Read more here.
•Ford is rapidly expanding its commitment to intelligent vehicles that wirelessly talk to each other, warning of potential dangers to enhance safety and flag impending traffic congestion to help improve the environment
•Intelligent vehicles could potentially help in 81 percent of all police-reported light-vehicle crashes involving unimpaired drivers, according to a National Highway Traffic Safety Administration (NHTSA) report
•Ford is building the first-ever prototype intelligent vehicles that will tour the U.S. beginning this spring and will provide additional prototypes for the Department of Transportation’s world-first research clinics expected to begin this summer
•Ford is doubling its intelligent vehicle investment in 2011 and plans a new 20-member task force of scientists and engineers to explore the technology’s broader possibilities
Read more here.
Monday, June 28, 2010
Ford Introduces New Curve Control Technology
Ford has again used its commitment to safety to help pioneer a new technology:
Find out more about the 2011 Ford Explorer and the Curve Control technology by contacting Lakewood Fordland.
- Ford is pioneering the next frontier of safety with crash-avoidance innovations such as Curve Control, which launches on the all-new 2011 Ford Explorer and rolls out to 90 percent of Ford’s North American crossovers, sport utilities, trucks and vans by 2015
- Curve Control is designed to help drivers maintain control of their vehicle when taking a curve too quickly, a situation found to contribute to approximately 50,000 crashes on curves each year in the U.S. alone
- Curve Control senses when a vehicle is entering a curve too quickly, and can apply four-wheel smart braking to reduce vehicle speed by up to 10 mph in approximately one second and help drivers follow their intended path
- The system will come standard on the all-new 2011 Ford Explorer, part of a suite of safety technologies on the reinvented SUV, including the first inflatable rear seat belt on the market
Find out more about the 2011 Ford Explorer and the Curve Control technology by contacting Lakewood Fordland.
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