Ford has won 2 awards in the 2011 Kelley Blue Book Brand Image Awards. Read more here in the full press release.
Learn more about the full line of Ford vehicles at Lakewood Fordland.
Thursday, April 28, 2011
Monday, April 25, 2011
2011 Ford Edge Earns IIHS Top Safety Pick
•The popular new 2011 Edge earned an Insurance Institute for Highway Safety Top Safety Pick (for models built after February 2011), adding to Ford’s leading number of top safety ratings
•Edge sales are up 25 percent in 2011 as Ford’s stylish crossover wrapped up March as its segment leader, accounting for 18 percent of medium crossover sales
•The 2011 Ford Edge is EPA-rated at an unsurpassed 19 mpg city, 27 mpg highway and 22 mpg combined
•Edge features advanced airbags such as Safety Canopy® side curtains, pioneers available radar-based collision warning with brake support crash-avoidance system
Read the entire article here.
Stop by Lakewood Fordland to see the 2011 Ford Edge and find out more about its safety features.
Friday, April 22, 2011
Ford Features All-New Explorer in Webisode
From Ford.com:
The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.
Ford’s new Go Do Adventures program invites consumers to suggest how they would use an Explorer to create their own unique adventure. Those people whose ideas are selected will then be able to live out their dream adventure, courtesy of Explorer.
“This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.”
This first video webisode features a California family on a once-in-a-lifetime Hawaiian adventure. It is the first in a series that will run through the end of the year.
The Asdel family from Northern California wanted nothing more than to escape the cold winter and head to the North Shore of Oahu, Hawaii, to bodysurf and dive with the sea turtles of Laniakea. An all-new Ford Explorer took them there, traveling from the paved highways on the island all the way to the dirt roads leading to the secluded beach.
Once there, a legendary North Shore lifeguard, Mark Cunningham, offered the family a “backstage pass” to the North Shore and took them out to the Wiamea Shorebreak for a lesson in bodysurfing. He also gave them an overview of Ka’ena Point and the number of protected species that reside there. The Asdels made sure to document the adventure with plenty of pictures, which they were able to download back on land into the MyFord Touch™ system in their Explorer.
The trip proved especially meaningful for the family, since they’re going their separate ways in the coming month. The father is heading to Puerto Rico to continue his studies in dentistry, his daughter is returning to college and the son is traveling to Guatemala for mission work. Check out the webisode here: www.facebook.com/FordExplorer.
Read the entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
The all-new Ford Explorer can handle just about any kind of terrain, but the first webisode of the “Go Do Adventures” campaign shows this sport utility vehicle can help make dreams come true, as well.
Ford’s new Go Do Adventures program invites consumers to suggest how they would use an Explorer to create their own unique adventure. Those people whose ideas are selected will then be able to live out their dream adventure, courtesy of Explorer.
“This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.”
This first video webisode features a California family on a once-in-a-lifetime Hawaiian adventure. It is the first in a series that will run through the end of the year.
The Asdel family from Northern California wanted nothing more than to escape the cold winter and head to the North Shore of Oahu, Hawaii, to bodysurf and dive with the sea turtles of Laniakea. An all-new Ford Explorer took them there, traveling from the paved highways on the island all the way to the dirt roads leading to the secluded beach.
Once there, a legendary North Shore lifeguard, Mark Cunningham, offered the family a “backstage pass” to the North Shore and took them out to the Wiamea Shorebreak for a lesson in bodysurfing. He also gave them an overview of Ka’ena Point and the number of protected species that reside there. The Asdels made sure to document the adventure with plenty of pictures, which they were able to download back on land into the MyFord Touch™ system in their Explorer.
The trip proved especially meaningful for the family, since they’re going their separate ways in the coming month. The father is heading to Puerto Rico to continue his studies in dentistry, his daughter is returning to college and the son is traveling to Guatemala for mission work. Check out the webisode here: www.facebook.com/FordExplorer.
Read the entire article here.
Learn more about the 2011 Ford Explorer at Lakewood Fordland.
Monday, April 18, 2011
Ford Pushes for Electric Vehicle Readiness in U.S.
From Ford.com:
While Ford is gearing up to launch the all-new Focus Electric later this year and C-MAX Energi plug-in hybrid in 2012, cities around the country also are preparing for the arrival of new electric vehicles. Some of the key actions Ford has identified in working with cities and utility partners include:
•Utility rate structure that encourages "off-peak" or nighttime EV charging to minimize demand on the existing electric grid
•Streamlined permitting and inspection process to support customer and commercial EV infrastructure installation
•Integrated advisory committees that include participation from electric utilities, vehicle manufacturers and dealers, municipalities, EV customers and local coalitions
•Urban planning approach to optimize public/commercial EV charge locations
•Infrastructure incentives to offset a portion of customer costs for hardware/installation
“As more and more electric vehicles come to market, it’s incredibly important that cities develop action plans including infrastructure development and permitting solutions to ensure these vehicles are a viable solution for citizens,” said Mike Tinskey, Ford’s manager of Vehicle Electrification and Infrastructure. “Ford continues outreach with cities across the country to spread best practices and work with multiple partners including local utilities, auto manufacturers, technology companies and others to support a successful integration of electric vehicles.”
Read entire article here.
Learn more about Ford's electric vehicle options at Lakewood Fordland.
While Ford is gearing up to launch the all-new Focus Electric later this year and C-MAX Energi plug-in hybrid in 2012, cities around the country also are preparing for the arrival of new electric vehicles. Some of the key actions Ford has identified in working with cities and utility partners include:
•Utility rate structure that encourages "off-peak" or nighttime EV charging to minimize demand on the existing electric grid
•Streamlined permitting and inspection process to support customer and commercial EV infrastructure installation
•Integrated advisory committees that include participation from electric utilities, vehicle manufacturers and dealers, municipalities, EV customers and local coalitions
•Urban planning approach to optimize public/commercial EV charge locations
•Infrastructure incentives to offset a portion of customer costs for hardware/installation
“As more and more electric vehicles come to market, it’s incredibly important that cities develop action plans including infrastructure development and permitting solutions to ensure these vehicles are a viable solution for citizens,” said Mike Tinskey, Ford’s manager of Vehicle Electrification and Infrastructure. “Ford continues outreach with cities across the country to spread best practices and work with multiple partners including local utilities, auto manufacturers, technology companies and others to support a successful integration of electric vehicles.”
Read entire article here.
Learn more about Ford's electric vehicle options at Lakewood Fordland.
Tuesday, April 12, 2011
2 Ford Vehicles Named to Top Green Car List
The 2011 Ford Fusion Hybrid and 2012 Ford Focus were named to the kbb.com 2011 Top 10 Green Car List. Read more about it here.
Stop by Lakewood Fordland to learn more about Ford's green technology.
Stop by Lakewood Fordland to learn more about Ford's green technology.
Monday, April 11, 2011
Ford Wins 2011 Edison Awards
Ford's innovative technologies have won 2011 Edison Award honors:
•Ford’s industry-exclusive technologies – rear inflatable seat belts, MyFord Touch™ and MyKey® – each received top honors as 2011 Edison Best New Product Award winners by grabbing the Gold in their respective categories
•SYNC® AppLink captured recognition as a Silver award winner, second only to MyFord Touch in the Transportation – In-Car Driving Aids category
•Ford CEO Alan Mulally, a first-time Edison honoree, was presented with the prestigious Edison Achievement Award for his career-long commitment to innovation
With pioneering technology, forward-thinking innovation and market success behind them, three of Ford’s latest industry-exclusive technologies – rear inflatable seat belts, MyFord Touch™ and MyKey® – took Gold at the internationally known 2011 Edison Best New Product Awards™ gala in New York last night.
Joining the Ford family of 2011 Edison Award Gold winners was a Silver award for SYNC® AppLink.
“We are pleased that our latest consumer technologies have been recognized as Edison Award winners, a testament to our skilled and motivated teams that are passionate about and committed to developing industry-first innovations our customers want and value,” said Derrick Kuzak, group vice president, Ford Global Product Development.
The distinguished awards program symbolizes the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.
Read entire article here.
Learn more about Ford's innovative technologies by visiting Lakewood Fordland.
•Ford’s industry-exclusive technologies – rear inflatable seat belts, MyFord Touch™ and MyKey® – each received top honors as 2011 Edison Best New Product Award winners by grabbing the Gold in their respective categories
•SYNC® AppLink captured recognition as a Silver award winner, second only to MyFord Touch in the Transportation – In-Car Driving Aids category
•Ford CEO Alan Mulally, a first-time Edison honoree, was presented with the prestigious Edison Achievement Award for his career-long commitment to innovation
With pioneering technology, forward-thinking innovation and market success behind them, three of Ford’s latest industry-exclusive technologies – rear inflatable seat belts, MyFord Touch™ and MyKey® – took Gold at the internationally known 2011 Edison Best New Product Awards™ gala in New York last night.
Joining the Ford family of 2011 Edison Award Gold winners was a Silver award for SYNC® AppLink.
“We are pleased that our latest consumer technologies have been recognized as Edison Award winners, a testament to our skilled and motivated teams that are passionate about and committed to developing industry-first innovations our customers want and value,” said Derrick Kuzak, group vice president, Ford Global Product Development.
The distinguished awards program symbolizes the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.
Read entire article here.
Learn more about Ford's innovative technologies by visiting Lakewood Fordland.
Tuesday, April 5, 2011
Aerodynamics Help Improve Ford Fuel Economy
Ford has utilized aerodynamics to help improve the fuel economy of their vehicles:
•Wind tunnel development time enables Ford engineers, aerodynamicists and designers to optimize vehicle fuel efficiency
•Aerodynamics help Ford vehicles achieve class-leading or unsurpassed fuel efficiency in each segment where they compete
•The all-new Ford Focus employs an innovative active grille shutter system to help deliver up to 40 mpg highway by improving aerodynamics
“Aerodynamic development has yielded significant improvements in fuel efficiency across the full line of Ford vehicles,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Full-size trucks, family-friendly utilities, and cars in each segment add fuel economy from careful attention to aerodynamic details.”
Read entire article here.
Stop by Lakewood Fordland to learn more about the fuel efficient line of Ford vehicles.
•Wind tunnel development time enables Ford engineers, aerodynamicists and designers to optimize vehicle fuel efficiency
•Aerodynamics help Ford vehicles achieve class-leading or unsurpassed fuel efficiency in each segment where they compete
•The all-new Ford Focus employs an innovative active grille shutter system to help deliver up to 40 mpg highway by improving aerodynamics
“Aerodynamic development has yielded significant improvements in fuel efficiency across the full line of Ford vehicles,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Full-size trucks, family-friendly utilities, and cars in each segment add fuel economy from careful attention to aerodynamic details.”
Read entire article here.
Stop by Lakewood Fordland to learn more about the fuel efficient line of Ford vehicles.
Monday, April 4, 2011
Ford Begins Digital Child-Sized Crash Dummy Research
•Ford begins one of the world’s first research projects to build a digital human model of a child with more lifelike re-creations of the skeletal structure, internal organs and brain – to enhance future safety research
•Ford researchers are building the model from child MRIs to better understand how crash forces affect children and adults differently
•Current adult digital models took more than a decade to create and are painstakingly detailed
•Researchers started the project after monitoring and studying injury trends for children who generally are more vulnerable in crashes
Read more about this here.
Learn more about Ford's committment to safety by visiting Lakewood Fordland.
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