Tuesday, January 31, 2012

Ford Truck Team Presented with Truck of Texas Trophy

From Ford.com:

The Texas Auto Writers Association (TAWA) today presented Ford truck team members with the prestigious Truck of Texas trophy at an awards luncheon inside Reliant Center – home of the 2012 Houston Auto Show. TAWA named the 2012 Ford F-150 Truck of Texas after the annual Truck Rodeo in October. The nearly three-feet-tall trophy now travels to Kansas City Assembly Plant in Missouri, where the award-winning truck is built.

“We are honored to receive this trophy on behalf of the hardworking and dedicated employees who build this truck with pride,” said Doug Scott, Ford Truck Group Marketing manager. “This award means a lot to us, and we thank the Texas Auto Writers Association for validating what our customers have been telling us about our Built Ford Tough F-150. We appreciate their recognition of the quality of our trucks.”

A total of 48 vehicles were entered in the rodeo and evaluated by the 57 registered TAWA members. TAWA is one of the largest associations of auto writers in the U.S.

Following the truck rodeo, Mike Herzing, president of TAWA, said, “Texas consumers put their trust in TAWA’s automotive journalists. After lining up vehicles from major auto manufacturers, our members determined Ford simply had the best trucks and crossover. But the real winners here are Texas’s truck buyers. Ford delivers the trucks that fit their lifestyles.”

Ford swept seven additional categories for its trucks, crossovers and EcoBoost™ engine technology. Trophies were also presented for the following awards:

•Truck Line of Texas: Ford Motor Company

•CUV of Texas: 2012 Ford Edge

•Heavy-Duty Pickup Truck: 2012 Ford F-250 King Ranch Super Duty

•Luxury Pickup Truck: 2012 Ford F-150 Platinum EcoBoost

•Full-Size Pickup Truck: 2012 Ford F-150 SVT Raptor

•Mid-Size CUV: 2012 Ford Edge Limited

•Outstanding Feature: Ford EcoBoost Engine Technology

Read entire article here.

Stop by Lakewood Fordland to find out more about the award-winning 2012 Ford F-150! 

Monday, January 30, 2012

Ford Escape Uses Plant to Reduce Weight

From Ford.com:

•Kenaf, a tropical plant related to cotton and okra plants, is being used to replace oil-based materials in the doors of the all-new Ford Escape.

•Use of this eco-friendly material is anticipated to offset 300,000 pounds of oil-based resin annually in North America

•Kenaf reduces the weight of the door bolsters by 25 percent and improves fuel economy

•Kenaf is also used in cosmetics and kenaf fiber is an alternative to wood to make paper and cardboard; its leaves are edible

The new Escape, which will be available to customers this spring, features several eco-friendly components in addition to the kenaf inside the doors.

Materials that are recycled, renewable, and that reduce impact on the environment include soy foam in the seats and head restraints; plastic bottles and other post-consumer and post-industrial materials in the carpeting; climate control gaskets made from recycled tires; and more than 10 pounds of scrap cotton from the making of denim jeans.

Wide use of more environmentally friendly, recycled and recyclable materials complements the projected best-in-class fuel economy of the all-new Ford Escape, further boosting the vehicle’s environmentally responsible credentials. The new Escape meets the USCAR Vehicle Recycling Partnership goal that 85 percent of the vehicle is recyclable.

Read entire article here.

Learn more about Ford's commitment to renewable and recycled materials at Lakewood Fordland.

Tuesday, January 24, 2012

Ford Vehicles Receive 2 Cars.com Lifestyle Awards

Cars.com has chosen its 2012 Lifestyle Award recipients and two Ford vehicles have taken home that honor. 

Play Car of the Year:  2012 Ford Mustang Boss 302--  Read more about it here.

Work Car of the Year:  2012 Ford F-150--  Read more about it here.

Want more information on either of these award-winning vehicles?  Contact Lakewood Fordland!

Monday, January 23, 2012

New Ford Escape Uses Mirror for Quieter Ride

From Ford.com:

•Ford reduces wind noise in all-new Ford Escape by using an elliptical acoustic mirror to measure noise


•This is the first use of this technology to test wind noise in a Ford sport utility vehicle

•The mirror is like a satellite dish with a microphone placed a short distance from the Escape, traversing it lengthwise to collect sound

•Acoustic mirrors were a precursor to radar, intended to detect airplanes

When Ford engineers sought out innovative ways to reduce noise in the all-new Ford Escape, they looked in the mirror.
But these engineers did not look into any mirror; they focused their eyes on an elliptical acoustic mirror.
This high-tech device was used for the first time on Escape to reduce wind noise and deliver a quieter interior. The mirror resembles a satellite dish with a microphone. The mirror identifies “hot spots” where noise penetrates the interior of the vehicle, allowing drivers to listen to music or conversation inside the car instead of external noises.

This technology is deployed more commonly by European luxury vehicle manufacturers and is considered a breakthrough among U.S. manufacturers. The mirror measures noises on the surface of the vehicle and in the airflow.
 
Read entire article here.
 
Stop by Lakewood Fordland to see more of the quality vehicles Ford has created with innovation.

Tuesday, January 17, 2012

Ford Cars Named to 'Best Cars for the Money' List

Five Ford vehicles have made U.S. News and World Report's 'Best Cars for the Money' list.  The decision was made based upon praise from car reviewers, upfront costs, and long-term ownership costs.  See the list and learn more about this honor here.

Stop by Lakewood Fordland to see their impressive selection of award-winning Ford vehicles.

Monday, January 16, 2012

Ford Fusion Named Best in Show at NAIAS

From Ford.com:

Just days after being revealed to the world, the new Ford Fusion is already bringing home awards. The Autoweek editorial staff has chosen Fusion for its Best in Show award at the North American International Auto Show (NAIAS).

The selection is based on one compelling measurement – the car people will remember most five years from now.

“It’s very rare for a midsize sedan to win Best in Show,” said Autoweek Editor Wes Raynal. “I think it’s the first of a lot of awards the Fusion is going to win this year.”

Read entire article here.

Learn more about the entire line of award-winning Ford vehicles at Lakewood Fordland.

Wednesday, January 11, 2012

Four-Millionth Ford SYNC System Delivered

From Ford.com:

•Ford SYNC®, the voice-activated in-car connectivity system introduced in 2007, now is installed in more than 4 million Ford Motor Company vehicles


•With plans to begin offering SYNC in Europe and Asia this year, Ford projects 9 million additional vehicles will be equipped with SYNC by 2015

•Powered by the Microsoft Windows Embedded Automotive platform, SYNC has created the “upgradeable car,” allowing new features and improvements to be seamlessly integrated on a pace with consumer trends and preferences

•SYNC is now available on 100 percent of Ford’s 2012 retail product lineup in North America; all-new Ford Fusion and Flex are launching with SYNC as standard equipment – setting a trend for a hands-free, voice-activated future

Read entire article here.
 
Learn more about the Ford vehicles equipped with the SYNC system at Lakewood Fordland.

Monday, January 9, 2012

2013 Ford Fusion to Offer More Technology & Choice


From Ford.com:
  • New Ford Fusion is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains, each with expected top fuel economy, underscoring Ford’s commitment to give customers the power of choice
  • With seven must-have technologies, including a Lane Keeping System, adaptive cruise control, active park assist and MyFord Touch®, the all-new Ford Fusion shows how Ford is delivering features customers truly want and value
  • Customers can choose from Fusion’s widest-ever portfolio of fuel-efficient powertrains including EcoBoost, hybrid and plug-in hybrid engines; automatic and manual transmission offerings; and auto start stop technology
  • Revealed in North America as the midsize Fusion sedan, this all-new car signals the next-generation Ford Mondeo for world markets
Read entire article here.

Learn more about the current model 2012 Ford Fusion at Lakewood Fordland.

Wednesday, January 4, 2012

Two Ford Vehicles Named to Autobytel Picks of the Year

Two Ford vehicles have made Autobytel's Pick of the Year list for 2012.  The 2012 Ford Mustang Boss 302 was named Sports Car of the Year and the 2012 Ford F-150 Eco Boost was honored as Pickup Truck of the Year. 

Read the entire article here.

Stop by Lakewood Fordland to learn more about Ford's award-winning line of vehicles. 

Tuesday, January 3, 2012

New Ford Fusion to Offer Lane Keeping System

From Ford.com:

With many of us driving long distances to visit friends and family during the holiday season, drowsiness can easily creep up when behind the wheel. That’s why the all-new Ford Fusion will offer a Lane Keeping System (LKS) to help drivers stay between the lines.

The new Ford Fusion, which will debut at the North American International Auto Show in January, is the first mainstream midsize sedan in North America to offer this technology. Ford will roll out the Lane Keeping System to a wide range of its vehicles over the next several years. In addition to the new Fusion, the Ford Explorer also will offer the feature in 2012.

The Lane Keeping System uses a digital camera mounted on the windshield ahead of the rearview mirror, allowing the Fusion to watch the road ahead to detect an unintentional lane departure. The Ford Lane Keeping System has three levels of assistance available to the driver depending on what is happening: Lane Keeping Alert, Lane Keeping Aid and Driver Alert.

“Fusion’s Lane Keeping System combines a digital imaging sensor with our own state-of-the-art control software to process images and determine what level of warning or assistance to provide to the driver,” said Michael Kane, Ford development engineer. “We’ve put a lot of effort into ensuring the accuracy of the lane detection and the smoothness of the assist.”

The driver must turn on the Lane Keeping System. Once the vehicle speed is above 40 mph and lane markers are clearly visible on the road, an icon that looks like a car between two lanes lights up green in the instrument cluster to indicate the system has been enabled. Ford’s Lane Keeping System takes advantage of the electric power-assisted steering (EPAS) used in the new Fusion to provide a vibrating alert to the driver and then gently steer the car back into the lane if the driver doesn’t respond.

When the system detects the car is approaching the edge of the lane without a turn signal activated, the lane marker in the icon turns yellow and the steering wheel vibrates to simulate driving over rumble strips. If the driver doesn’t respond and continues to drift, the lane icon turns red and EPAS will nudge the steering and the vehicle back toward the center of the lane. If the car continues to drift, the vibration is added again along with the nudge. The driver can overcome assistance and vibration at any time by turning the steering wheel, accelerating or braking.

Read entire article here.

Visit Lakewood Fordland for more information on the Ford Fusion and on Ford's variety of safety features.

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