Ford's latest adventure in product placement centers on the USA Network series White Collar and makes use of the 2010 Ford Taurus. The show is a crime comedy-drama about two FBI agents (well, one FBI agent and one ex-con) who spend a fair amount of time motoring around New York in their Ford Taurus and making use of its Sync telematics system. That alone would be a great example of product placement in action, but Ford and USA haven't stopped there: they've also created a fairly sophisticated online game called "Chasing the Shadow", which plays like an episode of the TV show.
As you'd expect, the game gives a lot of screen time to the Taurus and its Sync system. In fact, the Sync interface may be the most important element of the game, since players spend a good deal of time using it to make and receive phone calls, text messages, and so on. (Newbies can opt to run through a "basic training" course and familiarize themselves with gameplay.)
For more information on the 2010 Ford Taurus, contact Lakewood Fordland.
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