Fiesta Movement Chapter 2 Kicks Off

• Fiesta Movement agents kick off Chapter 2. In the first mission, Fiesta becomes the agents’ passport to explore what makes their city buzz. Agents will create a wallscape mural that doubles as a guide to their top 10 favorite places in their city
• Once each map is completed, it will be highlighted through a variety of media. Followers will be able to attend an event at one of the selected locations with other Fiesta Movement fans
• The 2011 Ford Fiesta goes on sale this summer offering best-in-class fuel economy, 15 class-exclusive technologies and personalization, all in a small car package

 
Fiesta Movement agents are ready to kick-start their adventure, and their first mission has them showing off why Fiesta is all about urban adventure. Agent teams will create a wallscape mural that doubles as a functional guide to their 10 favorite places and activities that make their city buzz. Many teams have partnered with local artists and graphic designers to bring their map to life.

The mural will be in place for three weeks and during that time each agent team will host an event at one of the featured locations, where the community can meet the agents and fellow Fiesta Movement followers. Followers will be able to check in at the wall mural and each of the 10 locations via FourSquare. Each mural will also be tagged with a unique SMS code, which fans and followers can text for more information.

Throughout the mission, agents will document their adventure and post it on their team page where fans and followers can be part of the experience online at www.fiestamovement.com. The best content will be recognized based on community engagement and online consumer interaction and will then be amplified locally and nationally.

The wallscapes will be featured at:


Atlanta – 755 Ponce de Leon Avenue NE
Boston – 1486 Tremont Street
Chicago – Intersection of N Milwaukee Avenue & W Evergreen Avenue
Chicago – 2500 N Halsted Street
Dallas – 2820 Greenville Avenue
Denver – 3900 W Colfax Avenue
Detroit – 323 E 4th Street
Houston – 811 Richmond Street
Los Angeles – 7753 Melrose Avenue
Los Angeles – Intersection of Ocean Front Walk & 19th Avenue
Miami – 46 NW 36th Street
New York – Church Street (between Spring Street & Houston Street)
New York– Intersection of Classon Avenue and Greene Avenue
Orlando – 730 N Mills Avenue
Philadelphia – 1108 South Street
Philadelphia – Intersection of W Girard Avenue & N Mascher Street
Phoenix – 301 North Gilbert Road (Gilbert, AZ)
San Diego – Intersection of 30th Street & Redwood Street
San Francisco – Intersection of 26th Street & Mission Street
Seattle – Intersection of 2nd Avenue and Bell Street

Read the entire article here.

For more information on the new Ford Fiesta, contact Lakewood Fordland.