Ford Has Highest Initial Quality of Non-luxury Brands

According to the J.D. Power 2010 Initial Quality Study, Ford has the highest Initial Quality of the non-luxury brands in the industry:

• Ford brand now has the highest initial quality among all non-luxury brands, according to J.D. Power’s closely watched Initial Quality Study
• Ford rose to fifth place from last year’s eighth place. This is the highest rank position Ford has achieved in the IQS since ranking 23rd in 2004
• Three Ford models rank highest within their respective segments: Ford Focus, Mustang and Taurus
• Lincoln saw an improvement in its ranking over last year and is now among the top 10 brands in the industry

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