Monday, November 8, 2010

Ford & MIT Study Shows Technology Reduces Driver Stress

Ford Motor Company and MIT have released the results of a study that shows reduced stress when drivers utilize technological advancements in their vehicle:

•Ford and MIT research study explored automotive technology solutions designed to reduce driver stress and improve overall driver safety and well-being


•Physiological measures to detect stress were monitored using a specially equipped 2010 Lincoln MKS test vehicle

•Data indicate parallel parking is a highly avoided and stress-inducing driving situation for many drivers; use of advanced technology resulted in a more than 12 beats per minute (bpm) reduction in heart rate

•Testing shows not only a reduction in stress, but positive driver reaction to new technologies

Read the entire article here.
 
Learn more about the technology available in Ford vehicles by visiting Lakewood Fordland.

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