Thursday, December 30, 2010

Ford Offers Tips for Safer Driving in 2011

Ford is offering all drivers tips for driving safer in 2011:

1. Click it – even when you’re not worried about a ticket. Always buckle that safety belt – no exceptions. In 2009 alone, the use of safety belts in passenger vehicles saved an estimated 12,700 lives in the U.S., according to the National Highway Traffic Safety Administration (NHTSA). Isn’t that statistic alone worth taking that extra two seconds to click on the belt when you travel – and make sure your passengers do, too? In case you do forget, however, you can bet your vehicle’s safety belt reminder systems won’t. Ford’s own BeltMinder™ system has been credited by NHTSA for increasing the buckle-up rate, based on a study done by Ford and the Insurance Institute for Highway Safety showing that safety belt usage increased five percent among drivers in vehicles with BeltMinder.

2. Keep your eyes on the road ― not on your cell phone. Avoid unnecessary distractions. According to a 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. That means no texting – no message is that important!

3. Read a good book – like your owners’ manual. You know the one; it’s been languishing in your glove compartment. Reading through it will give you some valuable safety information and could even save you some money. For instance, Ford owners might be surprised to find out they don’t need those oil changes every 3,000 miles like they used to. Many new Ford models allow 10,000 miles between oil changes.

4. Scrape that ice, ice baby! On wintry mornings, don’t be one of those people trying to negotiate the roads peering through a tiny hole of visibility in the windshield. That’s just plain dangerous. Leave an additional 5-10 minutes of time in the morning to scrape the snow and ice from your car and give your defroster a chance to do its job.

5. Find out how technology is working to keep you safer. Today’s vehicles are equipped with state-of-the-art technology that can help keep you safer – but it always helps if drivers better understand these features. Take your anti-lock-brake system, for example. Many of us grew up being told to pump the brakes when we hit a patch of ice. That’s not the right technique with four-wheel ABS technology. With ABS, pumping the brakes turns the anti-lock brake system on and off, which decreases braking efficiency and increases your stopping distance. ABS pumps the brakes automatically at a much faster rate than you could do it manually and allows better steering control.

6. Learn how to parallel park – or buy a car that does it for you. Many of us dread the experience of learning to parallel park. Even after years of driving, some still hesitate, faced with the prospect of blocking traffic while negotiating our way into a street-side space. Ford collaborated on a nine-month research project with the MIT New England University Transportation Center that evaluated stressful driving activities – and parallel parking ranked highest. So let this year be the year you master the art of parallel parking – or let technology help. Ford is equipping more vehicles with its innovative Active Park Assist technology – even the new Focus, making it the first vehicle in its class with this new technology. The system uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot. It eliminates much of the stress. And MIT researchers say reducing stress can make us better drivers.


7. Listen to your mother – sit up straight. Make sure your seat and headrest are adjusted correctly in your vehicle to give you the optimum support. Your legs shouldn’t be overstretched to reach the pedals; you should be able to glance up and out at your mirrors with ease.

8. Check your pressure on all four tires – and the spare. Don’t confuse the “maximum tire pressure” written on the sidewall of the tire with the “recommended tire pressure” provided by the manufacturer – that’s found in that handy owner’s manual you’ve resolved to read and on a sticker conveniently located on the driver’s side door jamb. Also, show your spare you care by storing it in the trunk, where it will return the favor by getting you out of a jam should one of your tires spring a leak.

9. Take a cue from the Boy Scouts ― Be Prepared. You never know what cold weather will bring, so make sure you’re carrying the essentials in case you get stuck or stranded. We recommend your list include water, blankets, granola bars or beef jerky, a few road flares, a good flashlight (and extra batteries), jumper cables, and a bag of kitty litter for traction if you’re stuck in snow.

10. 4, 3, 2 … If you’re counting down to the New Year – stop right here. Remember the two-second rule. The vehicle in front of you should be passing a road marker two seconds before you to assure you’re not tailgating. Some drivers’ manuals even recommend a three-second rule. Remember, the New Year’s goal is to get acquainted with YOUR car, not the one in front of you!

Lakewood Fordland Wishes You a Happy & Safe 2011!!

Monday, December 27, 2010

2011 Ford Explorer Earns IIHS Top Safety Pick

The newly-redesigned 2011 Ford Explorer has earned the IIHS Top Safety Pick designation:

The reinvented 2011 Ford Explorer, which offers a suite of innovative safety technologies, is the latest Ford vehicle to earn a Top Safety Pick rating from the Insurance Institute for Highway Safety.
Ford now has eight vehicles on the road in the U.S. that have earned Top Safety Picks, which adds to Ford’s leading number of top U.S. safety ratings ever.
“The Ford Explorer sets a new standard for high-tech safety innovation,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “The Explorer offers several new innovative technologies, including available industry-first production rear inflatable seat belts, and Curve Control, which can help drivers maintain control of a vehicle if they enter a curve too quickly.”

Read entire article here.

To find out more about the 2011 Ford Explorer, contact Lakewood Fordland.

Thursday, December 23, 2010

Happy Holidays from Lakewood Fordland

Everyone at Lakewood Fordland wishes you a Safe and Happy Holiday season!

Monday, December 20, 2010

2011 Ford Explorer V6 Offers Best-in-Class Fuel Economy


The newly-designed 2011 Ford Explorer V6 offers many exciting features, plus the Best-in-Class fuel economy: 

•The all-new 2011 Ford Explorer V6 fuel economy ratings are now EPA-approved at 17 mpg city and 25 mpg highway, a 25 percent improvement over the previous V6 model


•The Explorer V6 combines an enhanced aerodynamic body with twin independent variable camshaft timing (Ti-VCT), a six-speed automatic transmission and electric power-assisted steering (EPAS) to save fuel

•A fully capable SUV, Explorer V6 is available with intelligent 4WD and a terrain management system, and can be equipped to tow up to 5,000 pounds

•Explorer will soon be available with an advanced 2.0-liter EcoBoost™ I-4, expected to deliver 30 percent better fuel economy than the 2010 model

Read entire article here.

Learn more about the 2011 Ford Explorer at Lakewood Fordland.

Wednesday, December 15, 2010

Ford F-150 EcoBoost Leads Towing Challenge


The 2011 Ford F-150 EcoBoost beat our the competition during the recent Davis Dam Demonstration:

•2011 Ford F-150 EcoBoost™ won a powertrain performance exercise against the competition towing a trailer up Davis Dam area in Arizona


•3.5-liter EcoBoost truck engine defeated larger engines from Chevrolet and Ram; each truck towed 9,000 pounds, with the EcoBoost outperforming both in sprint (0-60 mph) and longer-distance (3 ½-mile course) demonstrations

•This real-world application is the fourth in a series of videos documenting the torture tests for the 3.5-liter EcoBoost truck engine, which will be available in early 2011. Go to http://www.ford.com/trucks/f150/experiencef150 to see how the new class-leading EcoBoost truck engine performs

Read entire article here.
 
Find out more about the 2011 Ford F-150 trucks at Lakewood Fordland.

Monday, December 13, 2010

Ford Escape/ Kuga Concept to Appear at Detroit Auto Show

A new Ford crossover concept will likely appear at the 2011 Detroit Auto Show:

Based off of the 2012 Focus' platform, the new Escape/Kuga is expected to go into production in the second half of 2012 and be sold as a 2013 model in the United States. At this time, it is unclear as to whether or not Ford will keep both the Escape and Kuga names in the vehicles' respective markets. The automaker's "One Ford" global product strategy would call for a single name for vehicles sold in different regions, and the Blue Oval team will surely face a similar problem with the redesigned Fusion and Mondeo sedans in the near term.


Read entire article here.

Find out more about Ford's crossover vehicles at Lakewood Fordland.

Tuesday, December 7, 2010

Ford Wins Popular Science "Best of What's New" Awards

For the fourth straight year Ford has been honored with Popular Science's "Best of What's New" awards:

•Ford honored for inflatable rear seat belts and its 2011 Fiesta in latest edition of Popular Science “Best of What’s New” awards


•Inflatable belts combine safety features of seat belts and airbags to help protect vulnerable rear seat passengers from head, neck and chest injuries in an accident

•Ford Fiesta delivers best-in-class connectivity with its segment-exclusive SYNC® voice-activated communications system and available AppLink smartphone control software

Stop by Lakewood Fordland to find out more about Ford's award-winning innovation.

Monday, December 6, 2010

Recycled Clothing Finds its Way to 2012 Ford Focus

Ford's committment to the environment is showing in the use of recycled clothing in the interior of the 2012 Ford Focus:

•Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material


•Cotton from post-consumer, recycled blue jeans is an example of the material used in the new Focus as part of the drive to find creative eco-friendly materials

•The use of environmentally friendly materials is part of the company’s commitment to “reduce, reuse and recycle”

The 2012 Focus, on sale early next year in North America and Europe, uses these cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness. Using environmentally friendly materials, including recycled clothing, is one part of Ford’s overall green strategy.


“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”

Ford’s “reduce, reuse and recycle” commitment is part of the company’s broader global sustainability strategy to reduce its environmental footprint while at the same time accelerating the development of advanced, fuel-efficient vehicle technologies around the world.

Read entire article here.

Learn more about the Ford Focus at Lakewood Fordland.

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