Recycled Clothing Finds its Way to 2012 Ford Focus

Ford's committment to the environment is showing in the use of recycled clothing in the interior of the 2012 Ford Focus:

•Ford is using recycled cottons in the interior of the new 2012 Focus as part of carpet backing and sound absorption material


•Cotton from post-consumer, recycled blue jeans is an example of the material used in the new Focus as part of the drive to find creative eco-friendly materials

•The use of environmentally friendly materials is part of the company’s commitment to “reduce, reuse and recycle”

The 2012 Focus, on sale early next year in North America and Europe, uses these cottons from recycled clothing in areas such as carpet backing and sound-absorption materials for interior quietness. Using environmentally friendly materials, including recycled clothing, is one part of Ford’s overall green strategy.


“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”

Ford’s “reduce, reuse and recycle” commitment is part of the company’s broader global sustainability strategy to reduce its environmental footprint while at the same time accelerating the development of advanced, fuel-efficient vehicle technologies around the world.

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Learn more about the Ford Focus at Lakewood Fordland.