Fuel Economy Key in Vehicle Purchase

From Ford.com:

•42 percent of all consumers surveyed in a 2011 Maritz Research study say fuel economy is an “extremely important” new vehicle purchase driver – up 13.5 percent versus a decade ago; Millennials rank its importance even higher and rate it most often as having the “greatest impact” on future vehicle purchases

•Fuel economy as a reason to purchase has jumped in importance across nearly all vehicle segments since 2001, becoming even more important for small vehicles

•12 Ford and Lincoln vehicles lead their sales segments in fuel economy, and four models deliver 40 mpg or better – a claim no other full-line automaker can match

More than 40 percent of consumers view fuel economy as “extremely important” when considering a new vehicle purchase today, a new study finds.

What’s more, one third of consumers say fuel economy will have the “greatest impact” on their next vehicle purchase, and younger buyers place an even higher priority on miles per gallon.

“Customers are telling us clean and green vehicles matter most because they are good for people’s wallets and good for our planet,” said Mark Fields, Ford president of The Americas. “We hear what they are saying, and that is why Ford is absolutely committed to giving our customers vehicles with top fuel efficiency.”

Read entire article here.

Learn more about Ford's fuel-efficient vehicles at Lakewood Fordland.