Ford Introduces 2013 Ford Fusion

(photo courtesy:  Ford.com)

From Ford.com:

Ford announces a new social consumer program for the highly anticipated all-new Ford Fusion that aims to shatter the bounds of immersive entertainment with “Random Acts of Fusion.” The unique transmedia marketing initiative promises to be as groundbreaking as the all-new Ford Fusion – a vehicle poised to dramatically change the face of the midsize car segment, delivering an entertaining and experiential introduction for the new sedan.


“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”


Random Acts of Fusion will star a number of personalities from consumers to celebrities – including Emmy Award-winning TV and radio host and producer Ryan Seacrest – as the program crisscrosses the country introducing the all-new Fusion to millions.

Consumers can start to piece the puzzle together by visiting the Ford Fusion Facebook page,www.facebook.com/fordfusion, to find out more details this week.

Read entire article here.

Build Your 2013 Ford Mustang with the Customizer

From Ford.com:

Over its nearly 50-year run, the Ford Mustang has sold more than 8.5 million examples and earned status as an American icon. In the parallel world of social media, its presence is even bigger and about to get bigger still.

To coincide with the new 2013 Mustang now hitting the road, Ford is relaunching its popular Mustang Customizer with a host of new features, such as enhanced battle modes, badges and stats as well as an opportunity for four lucky fans to win either a Mustang V6, GT, Boss 302 or Shelby GT500.

“Since the Customizer was originally launched in September 2011, more than 4.1 million different variations of the Mustang have been built by more than 1 million unique visitors,” said Lee Jelenic, Ford marketing communications manager. “We’re having great success in social marketing by actively engaging our fans and it’s helping to fuel the recent Mustang sales resurgence with sales up 18 percent so far in 2012.”

Customers consistently highlight design and personalization as the top reasons to buy a Mustang. The Customizer gives users a way to craft the look of their favorite ride and compare it with their friends.

Through customer research, Ford learned that for Mustang owners, present and future, Customizer was the perfect mechanism to hand the brand over to them. Ford created a rare opportunity for customers to have a meaningful and authentic experience with the product, without having to get them behind the wheel.

The Customizer, available as an app for iPhone, iPad and Android in mid-summer and online at http://www.ford.com/cars/mustang/customizer/, allows fans to choose a Mustang V6, GT, Boss 302 or the new 662-horsepower Shelby GT500. They can then apply a dizzying array of colors, graphics, body kits and wheels to achieve the look they want. If the standard color palette doesn’t have anything that looks just right, fans can even use the sliders to blend custom hues.

To make sure the final design looks just right, users can view the car from five different directions with a variety of backdrops and even add some burnouts.

“Fans can save their finished fantasy Mustang to a computer to use as desktop wallpaper or share to their Facebook account and enter into the battle mode,” said Brian McClary, Ford digital marketing manager. “The battle mode pits the designs head to head, where more than 5.1 million battle votes have already been cast.”

Since the special parts and graphics are available off the shelf, these custom Mustang don’t have to remain virtual. Customers can head down to their local Ford dealer and order a Mustang of their own exactly as they built it in the Customizer, except for the unique paint colors.

“We’ve significantly upgraded the Customizer this year,” added McClary. “The original battle mode has been enhanced, and we’ve added celebrity battles, smack talk capability, new user stats and leader boards, badges and points for the activities on the site and apps.”

 

Learn more about ordering your customized Mustang by contacting Lakewood Fordland.

Ford SYNC Inducted Into Museum

From Ford.com:

When people think of the Computer History Museum in Mountain View, Calif., names such as Microsoft, IBM, Cray, Apple and Google come to mind. Today, those technological luminaries are joined by Ford as curators add the SYNC^® in-car communications and connectivity system to the museum’s permanent collection.

“We are honored. SYNC has helped us move faster than what is usually assumed of an automaker, providing a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people.”

Said Alex Bochannek, curator and senior manager of the Computer History Museum: “As cars have transformed into mobile platforms for consumers’ communication and entertainment needs, the intersection of automotive and computing developments is becoming an increasingly important area for the museum to consider.

“Ford Motor Company’s collaboration with Microsoft on SYNC technology is an example of this changing landscape,” he added. “The Computer History Museum is pleased to add a first-generation Ford SYNC module to its permanent collection in support of our continued efforts to document the effects of computing on society at large.”

SYNC is the award-winning in-car connectivity system that provides voice control for mobile phones and digital music players connected via Bluetooth^® or USB. Ford co-developed the system with Microsoft using the Windows Embedded Automotive platform.

 

Read entire article here.

 

Stop by Lakewood Fordland to learn more about the wide variety of Ford vehicles featuring SYNC.

Ford Celebrates Launch of Ford Escape

2013 Ford Vehicles Available at Lakewood Fordland

2013 Ford Vehicles are arriving at Lakewood Fordland.  Stop in to see our great variety of 2013 Ford Edge and 2013 Ford Explorer vehicles or check our inventory online.

Ford Focus ST Features "Overboost" Engine

From Ford.com:

Pilots might call it the Focus with afterburners. Everyone else will call it really fast.

 

The new Ford Focus ST features a four-cylinder, direct-injected turbocharged engine with an “overboost” feature that extends peak torque for up to 15 seconds at a time.

 

The gains extend the peak torque from 3,000 rpm to 4,500 rpm, whereas other EcoBoost^® engines would hit peak torque and begin to drop off at these higher engine speeds. This is the first overboosted Ford EcoBoost engine sold in North America.

Ford engineers made sure the overclocked EcoBoost 2.0-liter would have a very robust cooling system. “The turbo itself is specified for sustained, high-output performance, but they’ve programmed the car’s computer to dial in more boost past 3,000 rpm to give it that extra something,” says engineer Lisa Schoder, who is Marketing manager for Focus ST.

Read entire article here.

Contact Lakewood Fordland for information on placing a presale order.

Get Your Ford Serviced at Lakewood Fordland

Is it time to service your Ford vehicle?  Lakewood Fordland offers a full-service service department. 


Why come to our dealership for service?

• We have genuine expertise when it comes to your vehicle, which means your service or maintenance will be performed promptly, and done right
• We have Genuine Ford and Motorcraft Parts made specifically for your vehicle
• Our technicians are factory trained specialists on Ford vehicles
• We offer competitive prices on everything your vehicle needs

Schedule your next service appointment with our helpful online scheduling form or contact our Service Department.

Ford Presents 2013 Ford F-150

(photo courtesy:  Ford.com)

• Today Ford celebrates introduction of the 2013 F-150, featuring updated design and all-new driver controls technology, with Future Farmers of America (FFA) members, alumni and educators

• Ford Motor Company, a continuous FFA sponsor since 1948, has provided $7.1 million in Built Ford Tough^® scholarships to tomorrow’s farmers since 1997

• For 2013, F-150 introduces new front-end styling and advanced technologies such as MyFord Touch^® voice-activated driver controls and high-intensity discharge (HID) headlamps

Read entire article here.

Contact Lakewood Fordland for more information on the 2013 Ford F-150.