Wednesday, June 20, 2012

Ford SYNC Inducted Into Museum

From Ford.com:

When people think of the Computer History Museum in Mountain View, Calif., names such as Microsoft, IBM, Cray, Apple and Google come to mind. Today, those technological luminaries are joined by Ford as curators add the SYNC® in-car communications and connectivity system to the museum’s permanent collection.

“We are honored. SYNC has helped us move faster than what is usually assumed of an automaker, providing a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people.”

Said Alex Bochannek, curator and senior manager of the Computer History Museum: “As cars have transformed into mobile platforms for consumers’ communication and entertainment needs, the intersection of automotive and computing developments is becoming an increasingly important area for the museum to consider.

“Ford Motor Company’s collaboration with Microsoft on SYNC technology is an example of this changing landscape,” he added. “The Computer History Museum is pleased to add a first-generation Ford SYNC module to its permanent collection in support of our continued efforts to document the effects of computing on society at large.”

SYNC is the award-winning in-car connectivity system that provides voice control for mobile phones and digital music players connected via Bluetooth® or USB. Ford co-developed the system with Microsoft using the Windows Embedded Automotive platform.
 
Read entire article here.
 
Stop by Lakewood Fordland to learn more about the wide variety of Ford vehicles featuring SYNC.

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