Thursday, October 4, 2012

Ford Joins 'Archtober' Discussions

From Ford.com:


  • “Archtober” panel discussion will highlight how consumers want more from both buildings and vehicles today – increased sustainability and efficiency inside, originality and unique design outside
  • Ford is collaborating with American Institute for Architects (AIA) as part of New York’s “Archtober,” a month-long celebration of architecture and design
  • Vehicles and buildings provide much of our visual landscape; as they evolve and change, our world will change with them
Sleekly fashioned from steel and glass, carefully sculpted with brick and marble, today’s buildings are judged on exterior aesthetics as well as increased interior function. They have much in common, then, with today’s automobiles, now designed as sustainable, efficient methods of transportation as well as high-tech works of art.
 
It’s with those comparisons in mind that Ford Motor Company has joined with the American Institute for Architects (AIANY) New York Chapter to celebrate “Archtober,” a month-long festival of architecture activities, programs and exhibitions in New York City.
 
Ford and AIANY are hosting “Ford and Architecture,” a luncheon panel featuring Ford automotive design experts and New York-based architects who will discuss how societal trends influence and inspire both the architectural and automotive industries.
 
“There are many parallels between architecture and automotive design,” says Jeff Nield,
manager, Strategic Design Vision and Futuring for Ford. “Both disciplines are based around a human-informed creative process. In each case, people will spend significant lengths of time experiencing the exterior and interior.” 

Read entire article here.

Stop by Lakewood Fordland to see the stylish line of Ford vehicles!

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