Ford Customers See Higher Resale Values, Fewer Repairs

• Ford's dramatic gains in quality are contributing to a 23 percent year-over-year improvement in resale value of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points
• On average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service
• Ford has reduced its warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in each major business region around the world in the past three years
• Ford, Lincoln and Mercury vehicles' initial quality in the U.S. has improved for five straight years. Ford vehicles now have the fewest number of defects of any full-line manufacturer

Ford, Lincoln and Mercury vehicles with one to five years on the road are fetching significantly higher resale values at auction in the first quarter of this year compared to the first quarter a year ago. Overall, the resale value of Ford's three brands at auction rose 23 percent from a year ago to outpace the industry, which saw resale values increase by 19 percent, according to the latest National Automobile Dealers Association auction data.


"Wholesale price performance was extremely strong throughout 2009, and during this period Ford, Lincoln and Mercury products matched or exceeded the performance of the overall market," said Tom Webb, chief economist, Manheim Consulting, the world's largest provider of automotive remarketing services. "And, in 2010, Ford products have outperformed the overall market, especially in the increasingly important segments of compact cars, midsize cars and crossover vehicles."

For example, on average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service. Similarly, the 2010 Ford Fusion V-6 commanded 26 percent more at auction than the 2009 model after one year in service.

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