New Breed of Ford Mustangs to Arrive in 2011

There are some changes coming for the 2011 Ford Mustang: 

• Ford showcases the new 2011 Ford Mustang V-6 through extensive digital advertising and social media, television commercials and print ads
• The new V-6 Mustang is the first car ever to deliver an unrivaled combination of 305 horsepower and 31 mpg highway
• Three print ads for the new 2011 Mustang GT 5.0 emphasize the vehicle’s unprecedented 412 horsepower and 26 mpg with the tagline: All Legend. No Compromise
• The new specially customized 2011 DUB Edition Ford Mustang V-6 and 2011 Ford Mustang 5.0 that DUB Magazine tricked out for Grammy-winning artist Nelly will be on display during a tour for the magazine, which travels throughout the country through November

A new breed of Mustang takes center stage in a Ford ad campaign designed to attract even more sports car fans to the iconic brand. As part of the campaign, the TV ad also includes an appearance by the new DUB Edition Ford Mustang V-6, which is available this fall.

“We’re introducing a whole new breed of Mustang with the V-6 – one that adds technology and fuel economy to the ‘fast, fun and affordable’ heritage that has made Mustang America’s favorite pony car for 46 years,” said Steve Ling, Ford car marketing manager. “We will be reaching out to a broad audience because this vehicle is going to appeal to a variety of different people.”Ford will use extensive digital advertising and social media to share the Mustang V-6’s strong technology story with mainstream consumers, and there is quite a story to tell – from the advanced powertrains that deliver unsurpassed horsepower and fuel economy to the 11 class-exclusive features, including SYNC®, Glass Roof, HD Radio® and MyKey™

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Learn more about the 2011 Ford Mustang at Lakewood Fordland.