Consumers Provide Feedback on Potential Ford Focus Electric In-Dash Displays

From Ford.com:

•Ford driving simulator helps ensure the MyFord Touch® interface will best fit the needs of drivers in the all-new Ford Focus Electric

•The simulator takes users on an 11-mile circuit through a variety of terrain that a typical drive might include – hills, cities and flat land

•The new Ford Focus Electric includes a unique extension of MyFord Touch driver connect technology that provides easy-to-understand information about range, destinations and charge points, helping owners plan trips most effectively

Potential customers are getting a chance to help develop the final in-dash display for the Ford Focus Electric through the use of a specially designed driving simulator. The driving simulations and feedback are helping Ford engineers make sure the unique extension of the MyFord Touch® interactive display in the Focus Electric is easy to use and meets the needs of potential owners. The new Ford Focus Electric uses the high-tech driver interface to help drivers optimize range and experience the freedom of fuel-free driving.

When stepping into the simulator, a user sees exactly the same information that would appear in the real Ford Focus Electric, including two 4.2-inch full-color LCD screens flanking the speedometer in the center. These screens provide details on battery state of charge, distance to charge point, the corresponding budget and expected range surplus.

“These screens are an integral part of Focus Electric and we thought the best way to make sure they would do their job is to have people come in and try them out for themselves,” said Paul Aldighieri, HMI engineer. “The only true way to get a feel for what the screens are telling the driver is by actually getting behind the wheel.”

Since last year, nearly 30 drivers have participated in the simulator exercise, an 11-mile circuit that traverses a variety of terrain that a typical drive would include. Hills, city streets, country roads and flat lands make up the circuit.

The studies evaluated how well participants comprehended the gauge concepts and validated the gauge design. Feedback showed the core behaviors of the system were well understood, and the engineering team received feedback on how to improve the interface. The team incorporated the feedback and received high acceptance levels for the new graphics.

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