Ford Vehicles Achieve High J.D. Power APEAL Ranking

From Ford.com:

Customers increasingly are demanding top fuel efficiency, and they are rating Ford highly for delivering, according to the J.D. Power 2011 Automotive Performance, Execution and Layout (APEAL) study released today.

All of Ford’s newer retail vehicles earned fuel efficiency ratings above their segment averages, according to the J.D. Power 2011 Automotive Performance, Execution and Layout study.

“Ford is an industry leader in fuel efficiency, and customers are pleased with the way we are helping them at the pump,” said Bennie Fowler, group vice president, Global Quality and New Model Launches. “Ford also is absolutely committed to the highest vehicle quality, delivering vehicles that surprise and delight customers while eliminating defects.”

The new Ford Fiesta and F-150 were first-place segment winners in the survey, which measures customer satisfaction in design, content and vehicle performance. The 2011 Ford Taurus and Flex were rated second in their segments. The new Ford Explorer, F-Series Super Duty, Expedition and Mustang scored third-place segment rankings.

Ford vehicles excelled in many areas of the study, particularly fuel efficiency. Specifically:

•All of Ford’s newer retail vehicles earned fuel efficiency ratings above their segment averages

•Fiesta performs particularly well in the area of fuel efficiency in the subcompact car segment

•New F-150 outperforms industry average for fuel efficiency

APEAL surveys customers on what they like about the performance, execution and layout of their new vehicle after the first three months in service

Read entire article here.

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