Ford Debuts New Vehicle Colors

From Ford.com:

• Color on vehicles is extremely important to customers; research shows up to 40 percent of car buyers say they would walk out of a dealership if they could not buy a vehicle in the color they want
• Ginger Ale, a classic gold neutral with slight green undertones found in rocks and minerals, debuts on the all-new Ford Escape at the upcoming Los Angeles Auto Show
• Kodiak Brown, a deep brown with warm highlights, is a color widely used in the fashion industry, paired with caramels, blues and greens

“The new colors coming on vehicles this year are fresh, rich and grounding,” said Susan Swek, group chief designer, Color & Material Design. “We don’t just choose a color and it winds up on a car. We study and understand how important color is to all kinds of our customers.”

New color choices arriving on the freshest vehicles from Ford include:

• Ginger Ale, which will be seen on the all-new Ford Escape when it debuts at the 2011 Los Angeles Auto Show, was named for its energy and refreshing qualities. A classic gold neutral with slight green undertones, it’s found naturally in rocks, minerals and sandy beaches as well as jewelry, gems and textiles
• Kodiak Brown, named after Alaska’s Kodiak bear for its richness and strong presence, is a deep brown with slight warm highlights. The fashion industry pairs it as a neutral with black, caramels, blues and greens
• Frosted Glass, a signature color of the Ford Focus Electric, is an icy light green that elicits a sense of calm, relaxation and tranquility, remindful of a spa or warm tropical waters. Seen in the fashion world, from light shades of green to dark teal