Ford Partners in Box Tops for Education Program

From Ford.com:

• By purchasing a Ford vehicle, ordering a brochure or watching a product video, consumers will be able to raise money for schools of their choice from Ford, thanks to its new tie-up with General Mills’ Box Tops for Education® program
• Ford is the first automotive company to partner with General Mills’ Box Tops for Education® program
• Ford estimates it will provide more than $1 million dollars to schools during the two-month program through box top redemptions
• America’s schools have earned more than $400 million through Box Tops for Education® since the General Mills program started in 1996; Ford has donated more than $100 million to education in the same timeframe

Ford, the first automotive company to partner with General Mills on its Box Tops for Education® (BTFE) initiative, today kicks-off a two-month program, which aims to generate $1 million in support for schools throughout the U.S.

“Since this company started, Ford has always looked for ways to support our country’s young people and their education,” said Jim Farley, group vice president, Ford Global Marketing. “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country.”

Ford has taken General Mills’ consumer fundraising effort and evolved it so Ford vehicle owners and shoppers can now easily participate and generate funds to support their local schools. Starting Oct. 3, participants can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com; watch product videos on the program website; or purchase a Ford vehicle at dealerships during October and November.

“The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category,” said Mark Addicks, senior vice president and chief marketing officer for General Mills. “Ford’s involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of America’s most storied brands.”

During the two-month “Ford Drives Box Tops” Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner’s choice at the end of the Sweepstakes. Schools can use the money in any way they choose.

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