Ford F-150 With Fuel-Saving Technology Popular With Customers

From Ford.com:

•F-150’s fuel-saving EcoBoost engine and electric power assist steering earn high ratings from customers in Ford quality survey.

•F-150 also was the highest-ranked full-size pickup this year in J.D. Power and Associates’ Initial Quality Study (IQS), and Automotive Performance, Execution and Layout (APEAL) Study.

•Ford’s EcoBoost technology is helping lead a consumer shift to smaller engines. Ford sold over 13,000 F-150 pickups equipped with EcoBoost engines in both September and October.

The F-150’s EcoBoost engine and another fuel-saving technology – electric power assist steering – earned high ratings from customers in Ford’s 2011 U.S. Global Quality Research System, or GQRS, helping to power the F-150 to some of the industry’s strongest independent quality rankings in 2011.

The V-6 EcoBoost-equipped F-150 is achieving customer quality ratings on par with F-150s equipped with the popular 5.0-liter V-8 engine, according to data from GQRS, a quarterly survey conducted for Ford by RDA Group of Bloomfield Hills, Mich. The data was gathered from surveys of more than 1,600 F-150 owners who purchased their trucks between September 2010 and May 2011.

“Ford F-150 customers are very discerning so we are pleased they rate our new EcoBoost technology as highly as V-8 engines that some thought truck customers would never give up,” said Doug Scott, group marketing manager, F-Series trucks. “We believe this is a good sign as we plan to roll out this innovative, powerful and fuel-saving technology to most of our lineup during the next few years.”

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