Ford to Use Game to Reveal All-New Escape

From Ford.com:

Fans of the popular mobile and online social game, “Words With Friends,” will be able to participate in a bigger version of the game on Tuesday, Nov. 15. Actress Jenny McCarthy will compete against the entire country in the world’s largest Words With Friends game, and in the process reveal the all-new 2013 Ford Escape.

Ford and Zynga, the world’s largest social game developer, are collaborating to reveal the all-new Escape in a novel integration of social platforms and mobile gaming. The use of mobile devices has grown, with nearly 33 percent of Americans owning smartphones and one out of three mobile phone users playing mobile games on their devices.

“By revealing the new Escape through a popular social game like Words With Friends, Ford is able to expand its reach beyond traditional social channels to mobile platforms that engage a broader audience,” said Matt VanDyke, director, U.S. Marketing Communications for Ford. “This will be the first of a series of social gaming initiatives that are integrated into the launch of the Escape next year.”

This partnership with Zynga marks the first time an automotive company has revealed a vehicle through a social game.
 
The event will be live-streamed at www.Facebook.com/fordescape and www.livestream.com/ford so fans at home can play along.