Ford Makes it Easy to Personalize Your Ford Fiesta

Ford's new Fiesta will offer a variety of personalization options:

• All-new 2011 Ford Fiesta comes with design cues that make it stand out, but owners can also add their own personal touch with available Ford Custom Accessories and graphics
• Accessory options include exterior or interior design items such as illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear
• Customers can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta

“Fiesta has one of the most diverse and extensive factory-orderable offerings of any of our vehicles,” said Richard Anderson, planning manager, Ford Vehicle Personalization. “We’re pleased by the take-rates on early Fiesta orders, which are about twice as high as we’ve seen on any other vehicle line.”

The accessories ordered the most include items such as:

Interior protection package, which comes with all-weather floor mats and a rear cargo area protector
Exterior protection package, which includes splash guards and a rear bumper protector
Illuminated interior accessory package, with illuminated front door sill plates and shift knob

A rear roof spoiler exclusive to the hatchback is a chiseled head-turner that matches Fiesta colors. Want your Fiesta to look like it’s ready to take to the track? A four-piece, race-inspired body kit comes with a sculpted front air dam, side skirts and a sleek rear valance.

For outdoor enthusiasts, there’s a kayak carrier, a bike carrier and a roof rack to help transport gear. An armrest with a generous storage bin is also available, and folds up between the seats for convenience.

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Find out more about the new 2011 Ford Fiesta at Lakewood Fordland.