Ford Wins Most Awards in J.D. Power & Associates 2010 APEAL Study

Ford has won five segment awards in the 2010 J.D. Powers' Automotive Performance, Execution, and Layout Study (APEAL):

Ford received five segment awards, more than any other brand, in J.D. Power and Associates’ 2010 Automotive Performance, Execution and Layout (APEAL) Study. The closely watched survey measures customer satisfaction in design, content, and vehicle performance.

In June, the Ford brand achieved the highest initial quality among all non-luxury brands in J.D. Power and Associates 2010 Initial Quality Study (IQS). For the second consecutive year Ford was the only non-premium brand to achieve above industry average scores in both J.D. Power’s IQS and APEAL studies.

In this year’s APEAL survey, owners of the 2010 Ford Fusion, Taurus, Flex, Expedition and Explorer Sport Trac, rated these vehicles highest in their respective segments for vehicle appeal, which is comprised of style, comfort, performance and other vehicle attributes.

“It’s a significant accomplishment to do so well in APEAL on the heels of receiving high marks from J.D. Power on initial quality,” said Bennie Fowler, group vice president, Global Quality and New Model Launches. “The APEAL results stand as another proof point that Ford is redefining quality. We know it’s not enough to build defect-free cars and trucks. We move to the next step by delivering an experience that exceeds our customers’ expectations with features they would expect to find only in high-priced luxury lines.”

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