Tuesday, July 6, 2010

Ford to Expand Lincoln Line-up

Ford plans to increase the Lincoln vehicle line-up in the next few years:
  • Ford is expanding its Lincoln lineup with seven all-new or significantly refreshed vehicles in the next four years – including its first-ever C-segment vehicle
  • Lincoln’s plan accelerates with more investment and attention on standout product design, class-leading technology and powertrains delivering top performance and fuel efficiency
  • Lincoln product development, marketing, sales and service resources expanding as the brand competes with Cadillac and Lexus in the marketplace
  • Ford will end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing Lincoln
  • Existing Mercury owners to receive continued access to parts and service support at Ford and Lincoln dealers; current Mercury vehicle warranties and Extended Service Plans will be honored; special offers available on new Mercury vehicles through the summer
  • Affected dealers to receive specialized support during the transition, as the company continues its transformation to a more profitable dealer network
Read entire article here.

Find out more about the Lincoln line of vehicles at Lakewood Fordland.

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