Ford Notes Customer Interest in Warning Technologies

From Ford.com:

•Customer interest in radar-based technology systems designed to help drivers avoid crashes, including Blind Spot Information System (BLIS®) and collision warning with brake support, has soared since 2009 at rates double or triple initial expectations

•Ford has sold nearly 320,000 radar warning systems, including 30,000 systems on the new 2011 Ford Explorer, after pioneering the technology in mainstream vehicles

•2011 Ford Explorer and Edge were the company’s first mainstream vehicles to have their forward collision systems recognized as a “Recommended Technology” from NHTSA; 2011 Lincoln MKX also earned this rating

Ford customers, more than ever, are buying vehicles with advanced driver-assistance systems. Ford’s radar-based technologies that help alert drivers of potentially dangerous situations are being purchased at rates sometimes approaching double or triple what was anticipated.

“Today’s customers are extremely informed about technology and advanced features available in vehicles,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “They have an incredible amount of access to information, and we’re responding to their interest by offering vehicles with the technologies they want.”

Overall, approximately 320,000 radar systems – such as Blind Spot Information System (BLIS®) and collision warning with brake support – have been purchased by Ford customers across the 2010 and 2011 vehicle lineup. For example, nearly 30,000 BLIS packages were sold on 2011 Ford Explorers. The customer take rate was almost three times higher than anticipated.

BLIS employs sensors on the outboard rear quarter panels that help monitor the traditional blind spot area. The system can notify the driver with a warning indicator light on the corresponding side mirror if the sensors detect a vehicle in the blind spot.

Increased interest in smart features by customers goes hand in hand with increased focus by Ford Motor Company on delivering technologies that can help drivers avoid a crash, and is shifting the discussion from one of crash worthiness to one of helping drivers avoid crashes.

The adaptive cruise control and collision warning with brake support integrated system, for example, allows the driver to set vehicle speed and maintain it without using the accelerator. Radar sensors detect moving vehicles ahead and warn the driver of collision risks. On the 2011 Ford Edge, almost 10,000 systems have been sold, about twice what was projected.

Research indicates such forward collision warning technologies could help in warning a driver who is distracted or drowsy. According to the National Highway Traffic Safety Administration (NHTSA), the majority of accidents involve driver inattention. The agency’s research found one extra second of warning could prevent up to 90 percent of rear-end collisions.

Read entire article here.

Visit Lakewood Fordland for more information.