New Website Highlights SYNC Technology

From Ford.com:

• Ford Motor Company has launched a new, easier-to-use website that is focused on all things SYNC®, the voice-activated, in-vehicle connectivity system
• Owner experience videos on the new website feature customers talking about the role SYNC plays in staying in touch, driver assistance, entertainment and safety
• SYNC is installed in more than 3 million Ford cars and trucks

The new Ford SYNC website, www.ford.com/sync, is designed to help visitors understand how and why SYNC® matters by enhancing the instructional approach of the original site with a more experiential feel.

Ford web designers said they built the easy-to-use and understand website for anyone interested in SYNC – from those shopping for a SYNC-equipped Ford car or truck who want to know more about the technology to those who have it already.

Since the introduction of SYNC in the 2008 Ford Focus, Ford has installed the system on more than 3 million vehicles. Ford’s entire North American retail lineup offers this must-have technology, demonstrating its rapid, consumer-driven adoption.

“What we’ve tried to do is deliver a simpler and more intuitive way for consumers to understand the benefits of SYNC,” said Cole Buccafurri, Ford Digital Marketing Communications. “It’s delivering contextually relevant information to them at the right time. If they’re an owner and want educational material, it’s right there. If they’re a shopper and just want to know about SYNC, it’s all right there, too.”

Read entire article here.

Learn more about the SYNC technology at Lakewood Fordland.